TitleRetirement planning ke liye Mutual Funds Sahi hai
Agency
Campaign Cricketer
Advertiser Association of Mutual Funds in India (AMFI)
Brand AMFI

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About Wunderman Thompson South Asia

Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
 
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter,  Facebook, LinkedIn, and YouTube.
 
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  
 
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.
 
Wunderman Thompson is a WPP agency (NYSE: WPP).   
 
 
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
Wunderman Thompson
Email: Rohini.saldanha@wundermanthompson.com

Latest News

AMFI extends its partnership with the Wunderman Thompson Group (Wunderman Thompson South Asia + Mirum India)

Post a closely contested multi-agency pitch held during the lockdown, Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for Association of Mutual Funds of India (AMFI). 

  

The challenge AMFI put before Wunderman Thompson and Mirum was to reverse a number of unfounded myths related to Mutual Funds in the minds of the diverse audience and increase investments. The result was the ‘Mutual Funds Sahi Hai’ campaign which led to an unprecedented  growth in the awareness of the category and also in the number of investors.

 

After bringing in 50 lakh investors on board in the last 3 years, the task for the pitch was to demonstrate a holistic strategic framework and a 360 degree creative approach towards expanding the category which was ably demonstrated. One of the critical evaluation parameters was showcasing the synergy between mainline + digital team which WT South Asia + Mirum India exhibited wonderfully well.

 

Commenting on the development, Mr. N S Venkatesh, Chief Executive AMFI,  said, “Increase in investor base, assets under management touching new highs, positive consumer sentiment, massive growth awareness about the category, and many awards won prove the impact of the single-minded messaging & overall effectiveness of the ‘Mutual Funds Sahi Hai’ Campaign. We are delighted to continue our association with Wunderman Thomson and Mirum, who have understood the category and the consumer quite well and translated that understanding into a successful campaign. Over the last 3 plus years, the agency – client association has turned into a rewarding partnership through collaborative efforts.”

 

Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “Building brands is challenging but building an entire category is a challenge at a completely different level.  Besides, it being an emotive and potentially complex category of personal finance. The communication target audience is diverse and yet we needed to talk to these distinct audiences through a single, overarching campaign. Achieving startling results over a short period of time is, therefore, really heartening. And is a tribute to excellent teamwork between the AMFI team, Mirum and Wunderman Thompson. We look forward to the next three years and to achieving even more ambitious targets.”

 

Kishore Tadepalli, Managing Partner, Wunderman Thompson Mumbai said, “This is an example of an excellent partnership between WT / Mirum and client to deliver outstanding results. We are extremely happy that the client has reposed faith in the ‘Dream Team’ once again. We are looking forward to repeating, if not bettering the performance in the next 3 years.”

 

Sanjay Mehta, Joint CEO Mirum India, said, “It has been an absolute pleasure to be working with the AMFI team. The account provides an excellent opportunity to truly utilise a full 360 degrees integrated approach and drive very measurable impact for an entire category. We are excited to have been reconfirmed as the agency of choice, and look forward to scaling new heights while continuing to deliver business value for mutual funds as a category.”

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