TitleRetirement planning ke liye Mutual Funds Sahi hai
Agency
Campaign Cricketer
Advertiser Association of Mutual Funds in India (AMFI)
Brand AMFI

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About Wunderman Thompson South Asia

Wunderman Thompson (WT) is a creative, data and technology agency built to inspire growth for its clients and people. Our experts deliver end-to-end solutions at a global scale with an entrepreneurial spirit that infuses creativity with emerging technology to deliver revolutionary work. Headquartered in New York, we are a worldwide agency bringing together over 20,000 people in 90 markets across the globe.
Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune, Hungama Digital Services and Mirum. With a reach of 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment, Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.

Latest News

Wunderman Thompson South Asia’s campaign for Avvatar encourages consumers to work out while staying in

~ The campaign developed for Parag Milk Foods’ sports nutrition brand emphasizes on the need to stay at home to stay safe~

 

 With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Hence Parag Milk Foods for their sports nutrition brand ‘Avvatar’, came up with a campaign encouraging consumers to continue with their daily health routine without stepping out. Conceptualised by Wunderman Thompson South Asia, this campaign emphasizes on the need of the hour of – ‘Staying home to stay safe’.

 

Talking about this campaign Akshali Shah, Sr. VP Strategy - Parag Milk Foods, said "We are surrounded with lots of negativity today, leading to only anxiety and fear in one’s mind. In these difficult times, one of the best ways to stay motivated is through a daily workout. A healthy body and healthy mind help to relive stress and anxieties of everyday life. Also, the fitness, strength and resilience achieved, help to protect us from both mental and physical illness. So, with little help from Avvatar and a little dedication from us, we can achieve that much needed positivity which gives us strength to fight back. As a responsible corporate social citizen, our aim was to encourage consumers to develop this habit of working out every day while staying at home and achieve their fitness and mental health goals."


Samarth Shrivastava, Sr. VP and Exec. Business Director - Wunderman ThompsonIndia, further added, "For the moment, working out has just moved in. So, what do you do? You adapt. Our campaign objective was to drive that adaptability factor along with spreading the awareness of staying at home."


Avvatar: https://www.instagram.com/avvatarindia/

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