TitleThe Soap with a Lump
Campaign The Soap with a Lump
Advertiser Lux
Brand Lux

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study

About Wunderman Thompson South Asia

Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, we work with some of the most well-known and ambitious Indian and global brands, supporting them across data-driven communications, experiences and platforms. In a fast-changing communication environment Wunderman Thompson is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson South Asia on our social channels via Twitter,  Facebook, LinkedIn, and YouTube.
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.  
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology.
Wunderman Thompson is a WPP agency (NYSE: WPP).   
For further queries, please contact:
Rohini Saldanha, Director – Corporate Communications, South Asia
Wunderman Thompson
Email: Rohini.saldanha@wundermanthompson.com

Latest News

Wunderman Thompson South Asia’s #BoreNoMore campaign for Faasos urges millennials to kill the boring

Rebel Foods, the world’s largest internet restaurant company recently partnered Wunderman Thompson South Asia for its flagship food brand Faasos. Faasos first ever above the line brand campaign ‘#BoreNoMore’ showcases young people’s desire to try something exciting and beyond the usual. As part of the campaign, the company focused on their Signature Wraps which is a meal by itself and essentially exotic in-between meals option, bursting with the unexpected and flavourful combinations. 

The campaign conceptualized by Wunderman Thompson South Asia, centers around a young couple stuck in the lockdown bored of eating the same food. The film starts with the wife looking at a Faasos ad that pops up on her laptop and getting enticed to eat something out of the ordinary. She steps in the hall to ask her partner, ‘aaj khaane me wahi?’ (The same food to eat?)?”. He replies, yes! After couple of times the husband excitedly replies, No! And pops his arms out from behind his back to reveal two Faasos signature wraps. The girl gets a huge smile on her face, and her eyes light up with amazement. 

On this association, Shoumyan Biswas, Head of Strategic Alliances at Rebel Foods, said, “Rebel Foods has always wanted to make the simplest of our consumer experiences, fun and memorable. The idea behind this advertisement was to pull out the consumers from their monotonous lives due to the pandemic and extend our EAT.SURE promise of safety with full flavor, care and hygiene to them. Wunderman Thompson team led by Samarth & Ajeeta has done a terrific job at conveying our message to the consumers.”

Sharing his thoughts on the campaign, Samarth Shrivastava, Senior Vice President & EBD Wunderman Thompson, Mumbai, said, “Most Indians are foodies and during the lockdown our food palates are getting affected! With so much more to do at home, cooking is becoming a chore especially for millennials who live on their own and not in joint families. The strategy was to target these couples and indulge them with Faasos Signature Rolls - a welcome respite to indulge the food palate with a variety of international and Indian flavours. It brings back the variety with 12 great recipes and comes in a wholesome and convenient wrap. Ab bore no more!

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