Toyota - "PROACE City"

The&Partnership

The&Partnership London, United Kingdom

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Brand: Toyota
Country: United Kingdom

Advertiser: Toyota Motor Corporation

Title	PROACE City
Agency	The&Partnership
Campaign	PROACE City
Advertiser	Toyota Motor Corporation
Brand	Toyota
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	30 seconds

About The&Partnership

We are The&Partnership. We bring ideas and technology together to power brands and businesses.
The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways.
The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network has seen record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop in the last few years. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Latest News

Coty Inc. today announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving brand excellence and elevating the creativity behind the company’s iconic portfolio.

The agency won multiple awards at Cannes Lions International Festival of Creativity in 2018, having been named the UK’s most awarded independent creative agency in 2016, as well as Digital Agency of the Year at the Campaign BIG Awards.

Laura Simpson, Chief Marketing Officer, Coty Professional Beauty, commented: “Founded in 1880, Wella Professionals is a leader in salon haircare and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”

Sam Southey, Vice President Creative Excellence, Coty, added: “This is another important step in our journey to partner with the best creative talent in order to drive our brands further forward. We’re excited to strengthen our strategic and creative bench with The&Partnership, propelling one of our iconic brands to a bright future.”

Sarah Golding, UK CEO and Partner of The&Partnership, said: “We’re beyond thrilled to be working with Coty on the Wella Professionals brand. We can’t wait to get our teeth into this brief: it chimes perfectly with our big, bold and bionic approach, blending innovative tech and smart data with world-class creativity. And it’s global – just what we like!”