TitleThe White Tide (en)
Title (original language)La marée blanche
BriefA single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts.
Agency
Campaign Fumer Tue L'Océan
Advertiser Sea Shepherd Conservation Society
Brand Sea Shepherd Conservation Society

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PostedMay 2020
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