AdForum
phnx-awards logo PHNX Awards

PHNX Awards

Creative Award
Paris, France
Zurich Connect - "ZUCO Case" by PHNX Awards 2020

Filter results by

TitleZUCO Case
Agency
Campaign Protect The Love
Advertiser Zurich Connect
Brand Zurich Connect
Date of First Broadcast/Publication 2019 / 6
Product Protect The Love
Story Anti-LGBT+ users are everywhere online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you.
During Milan Pride Week bullies and homophobes unconsciously became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride.
During Pride Day in Milan we replied “thank you” to every intercepted hateful comment on social media, turning these acts of hate in donations to projects that supports LGBT+ people. Bullies and Homophobes online are never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and protecting pride made us proud.
Length
Executive Creative Directors Luca Cortesini, Gabriele Caeti
Creative Directors Salvatore Zanfrisco, Stefano Guidi
Art Directors Daniele Baglioni, Mauro Valsecchi
Copywriters Gianluca Nucaro, Giacomo Ghezzo
Account Director Barbara Damonte
Social Media Manager Pasquale Pinto
Casa di Produzione Karen Film