Beauty brands are as much about aesthetics as efficacy, which is why the packaging of creams, lotions and cosmetics is an important part of the consumer experience. But when the packaging is created, the process of cutting out templates means that acres of cardstock are left over. Shiseido and its agency Dentsu decided to put at least some of the remaindered card to good use by turning it into paper trees, mobiles or wall hangings and holding an art exhibition. The message: potential waste can be turned into something beautiful. |
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| Title | Re-Tree |
| Agency | Dentsu Inc. |
| Campaign | Re-Tree |
| Advertiser | Shiseido |
| Brand | Shiseido |
| Posted | July 2020 |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Length | |
| Agency | D...SU L..E I... Subscribers Only |
| Design Company | H....en Co......ion Subscribers Only |
| Design Company | A....IN I... Subscribers Only |
| Production Company | w..i p....ss i... Subscribers Only |
| Production Company | B...d Subscribers Only |
| Production Company | S...I I... Subscribers Only |
| Art Director | K....ke H..i Subscribers Only |
| Art Director | Y...ke Ko....gi Subscribers Only |
| Art Director | Y...ke Na....to Subscribers Only |
| Copywriter | R...ko Ka.....ma Subscribers Only |
| Designer | Subscribers Only |
| Designer | K..i N...e Subscribers Only |
| Designer | R...ei A...gi Subscribers Only |
| Designer | A..i N...no Subscribers Only |
| Designer | Y..a O...a Subscribers Only |
| Producer | S....ko Ta....ne Subscribers Only |
| Producer | K...i O...i Subscribers Only |
| Producer | Se....ro T..e Subscribers Only |
| Producer | S...ei Na....ma Subscribers Only |
| Producer | Sh....hi Ya.....ta Subscribers Only |
| Product Designer | J...ei Ta....ra Subscribers Only |
| Creative Director | Y..i N...to N...to Subscribers Only |
| Creative Director | .u M...a Subscribers Only |
| Creative Director | N...i T...ka Subscribers Only |
| Creative Director | K...na I..o Subscribers Only |
| Chief Technology Officer | Sh....ro Mu....mi Subscribers Only |
| Creative technologist | K...o Yo....wa Subscribers Only |
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