You would have thought it was easy to save money when you’re stuck at home. But no. As this insightful case from Fifth Third Bank and Pereira O’Dell points out, Instagram ads and relentless retargeting mean we’re constantly bombarded with temping ads for shoes, clothes and other impulse purchases. In the run-up to the consumption fest that is Black Friday, the bank wanted to act. So with the help of the agency it created its own data-driven ad campaign. It bought hundreds of the key words most likely to incite a shopper to click and buy – sunglasses, scent, socks, bags and so on – and created an ad that popped up instead, to encourage the viewer to think twice and maybe save, instead. Perhaps for something you’ll really need after all this, like a vacation in the sun.

TitleBuyNow Blocker
Campaign BuyNow Blocker
Advertiser Fifth Third Bank
Brand Fifth Third Bank

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Integrated Media/360 Activation

Related Ads

Job Board

Stopgap: Content Manager Stopgap
London, United Kingdom

Latest Ads