TitleUndercover Avatar
BriefEnfant Bleu, a youth protection association created an avatar in Fortnite. Using the in-game chat, players could talk about domestic violence they were exposed to. Finally, French Government heard the message and created a task force to extend the mechanism to other video games.
Campaign Undercover Avatar
Advertiser L'Enfant Bleu/Enfance Maltraitée
Brand L'Enfant Bleu

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PostedNovember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director F....ce Pl.....es Subscribers Only
Art Director ..l Nivi..........aloff Subscribers Only
Copywriter ..l Nivi..........aloff Subscribers Only
Copywriter Q....in C....se Subscribers Only
Art Director Q....in C....se Subscribers Only
Head of Gaming Subscribers Only

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