TitleChen Man - I'm a fan
Agency
Campaign I'm a fan
Advertiser Mandarin Oriental Hotel Group
Brand Mandarin Oriental

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PostedNovember 2020
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Web Film
Length

About LONDON Advertising

A global creative agency like no other.
 
LONDON was launched in 2008 by two Founding Partners of M&C Saatchi who have worked together for 28 years, having set up offices for the Saatchi Brothers in London, New York, Hong Kong and The Middle East and Africa.
 We are proudly independent and are wholly owned by our staff via an Employee Ownership Trust, so everyone is motivated to do the best possible job for our clients. 
We set out to disrupt the traditional network agency model by using the internet to allow us to work in any language, media or market from one office in London.  We have since created campaigns for 135 markets, which is more than WPP has offices in.
 We are proudly independent and are wholly owned by our staff via an Employee Ownership Trust, so everyone is motivated to do the best possible job for our clients. 
For each client we create ‘One Brilliant Idea’ that works in any media, for any message and in any market to deliver the highest possible ROI.
 
The advantage of this approach for clients is that their marketing spend is transformed from a cost into an investment as all activity is focused on building a single brand asset which pays back beyond the time in which it is spent.
 
Our work for Mandarin Oriental is a case in point.  The ‘He’s a fan’ campaign, despite a tiny global budget, has secured the highest ad recall Ipsos Mori has ever recorded.  We constantly develop ideas which generate more PR value than the ad spend. We leverage the idea in online, mobile and social media to drive e-commerce, delivering an ROI for direct bookings that is seven times higher than the industry average.  The Group’s revenue has grown from $262m to $1,392m since the launch of the campaign.
 
We have helped many brands grow rapidly and their owners achieve successful exits valued at over $1bn (Boots No7, Glo, Ketel One Vodka, lastminute.com).
 
LONDON provides brand strategy, creative development and best-in-class project management globally, based on one simple guiding rule: we do whatever is in the client’s best interest.
 
No other agency has:

Won Agency of the Year six out of the last seven years
Won RIBA’s Award for the Best Office in the UK
Won Best CEO in the UK, 2019 and 2020
Been selected by Parliament to demonstrate best practice in the creative sector
Funded a competition with £100,000 to find the best digital talent, incubated the winner, raising £4m (making it the most-funded tech start-up in Europe)
Run a major TV and outdoor campaign to promote itself and the benefits of advertising during lockdown https://vimeo.com/476183997 which included 10 TV ads featuring Helen Mirren and Liam Neeson

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