TitleThe VAR Discount
BriefJust in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Agency
Campaign The VAR Discount
Advertiser Elkjøp
Brand Elkjøp

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Client Director S....an S....ner Subscribers Only
Client Manager A...e L....er Subscribers Only
Creative Director S...n H...y Subscribers Only
Art Director P...ik P....us Subscribers Only
Copywriter A..a B...rg Subscribers Only
Graphic Designer E...e We....lm Subscribers Only
Graphic Designer P....ck ..t Subscribers Only
PR Strategist K....in Å....und Subscribers Only
Chief Creative Officer A....as Da.....st Subscribers Only

Related Ads

Job Board

Stopgap: PPC Executive Stopgap
London, United Kingdom

Latest Ads