TitleORDER FROM MCDONALD'S
BriefSince October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.
Agency
Campaign Burger King and Friends
Advertiser Burger King
Brand Burger King

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
President G....es Moh........érif Subscribers Only
Executive Creative Director G....es Moh........érif Subscribers Only
Vice President (VP) T...as G....er Subscribers Only
Managing Director J...en Le....in Subscribers Only
Art Director Ph....pe Bo.....on Subscribers Only
Copywriter P....ce L...t Subscribers Only
Art Director Assistant M..a S...h Subscribers Only
Account Executive F..y M...ou Subscribers Only
Social media consultant F...ix B...ot Subscribers Only
Social media consultant A...ud Ch......ier Subscribers Only
Communication Manager Re......eau P..l Subscribers Only

Related Ads

Latest Ads