| Title | Moving Box Furniture |
| Brief | Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience. |
| Agency | Jung von Matt/Limmat Werbeagentur AG |
| Campaign | Moving Box Furniture |
| Advertiser | Die Mobiliar |
| Brand | Die Mobiliar |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | D...is L..ck Subscribers Only |
| Creative Director | S...en Sc....der Subscribers Only |
| Art Director | R...ne Ca......oli Subscribers Only |
| Art Director | D...d Ha.....ann Subscribers Only |
| Graphics | M...in O...ro Subscribers Only |
| Product Design | P....ck M...ler Subscribers Only |
| Designer | B...s S...l Subscribers Only |
| Copywriter | ..a C....ll Subscribers Only |
| Strategist | D...is H....nn Subscribers Only |
| Strategist | Fl....ce S....er Subscribers Only |
| Project Manager | J...in J..t Subscribers Only |
| Project Manager | V....ia Vu....ic Subscribers Only |
| Production Company Producer | T..a A..h Subscribers Only |
| Production | S...io L...o Subscribers Only |
| Film Camera | Ma....as Ka....er Subscribers Only |
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