TitlePublicly Traded
BriefSexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price.
Agency
Campaign Publicly Traded
Advertiser LifeStyles Healthcare LLC.
Brand LifeStyles Condoms

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PostedDecember 2020
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