INNOCEAN is an agency that develops creative driven by insights, not by instinct. This shift came from a need to be in greater sync with our clients on the work they are doing internally to digitally transform their business, and harness that data to deliver creative ideas that will inform and help direct award-winning creative ideas.
We set the vision to be the agency that takes the guesswork out of the creative process. Our goal is to deliver this leading edge approach across our entire portfolio of clients, big or small.
INNOCEAN USA leads new 2021 Hyundai Santa Fe campaign, promoting REAL family quality time
The new campaign, ever so relevant now that we are in the second wave of the pandemic, ties in with the fact that families are continuing to be at home together, but digital distractions can interfere with spending actual quality time. It's worth noting that the families featured are also actual, real families!
The automaker is releasing a total of three TV spots that feature families finding adventures together in the refreshed 2021 Santa Fe – all of which demonstrate its intuitive technology, safety features, and HTRAC AWD capability. The third I mentioned (in addition to those above), will launch in March, so I'm happy to follow-up with you then to share!
In addition, Hyundai partnered with Amazon to give up to two lucky winners a newly redesigned Santa Fe. During the month of December, Amazon delivered 4.2M interactive, Hyundai-branded boxes allowing customers to learn more about the 2021 Santa Fe and a chance to enter and win the sweepstakes.