If you’re a dedicated foodie you may be aware that January 17 was the International Day of Italian Cuisines. In order to get a pizza the action (sorry) pasta brand Barilla decided to help cooks by creating a very special timer. Because cooking pasta is a precise art, Barilla compiled eight Spotify playlists of between 8 and 11 minutes, to ensure the perfect cooking times for eight different types of pasta. The playlist will be regularly updated. From “pleasantly melancholy penne” to “simply classic linguine”, cooks could hum along while they kept an eye on the bubbling pan. For example, if you’re cooking pasta tonight, all you have to do is click on the spaghetti playlist. Perfetto! 

TitlePlaylist Timer
Agency
Campaign Playlist Timer
Advertiser Barilla
Brand Barilla

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