Cycling is exploding in popularity in cities, which makes Volvo’s blind spot technology more vital than ever. Seventeen years after its unveiling, the auto maker wanted to remind people of the importance of the innovation. But rather than making a traditional ad, working with agency Famousgrey it built the technology into a digital poster in one of the busiest parts of Brussels. The poster alerts both cyclist and motorist to one another’s presence, as well as showing the distance between them. It adapts to day and night, providing optimal visibility as well as demonstrating the effectiveness of the technology. On this street, it was as if every car was a Volvo. 

TitleVolvo Blind Spot Billboard
Agency
Campaign Volvo Blind Spot Billboard
Advertiser Volvo
Brand Volvo

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital Billboard/Poster
Length
Advertising Manager B...er D...dt Subscribers Only
Advertising Manager L...ta S...et Subscribers Only
Creative Director P...r A..e Subscribers Only
Creative Team V....sa He.....kx Subscribers Only
Creative Team A....ne W....ns Subscribers Only
Account Director O...ia N...ts Subscribers Only
Account Manager Ma....as R...e Subscribers Only
Account Executive Kl....je Va.....ers Subscribers Only
Experience Director M....en B...a Subscribers Only
Digital Design S...a Le.....ur Subscribers Only
Digital Strategist W..s D....ns Subscribers Only
RTV M....es N...t Subscribers Only
Production Company La.....el Subscribers Only
Director K..t .e L...er Subscribers Only
Director of Photography (DOP) P..t D....rt Subscribers Only
Executive Producer Y....ck Ve....ck Subscribers Only
Production Company Producer M..d ..n P...s Subscribers Only
Post Production Fa.....rey Pr......ons Subscribers Only
Editor S..n V...ee Subscribers Only
Sound Engineer ..i Su.....ann Subscribers Only
Production F....ye Cr....ve So.....ns Subscribers Only
Project Manager P...er T...h Subscribers Only
3D Artist K..e R...s Subscribers Only
Development R..l K..t Subscribers Only
Media Agency Mi.....re Subscribers Only
Media Team Ch.....te M...a Subscribers Only

Related Ads

Latest Ads