Pour palier le handicap dont souffrent plus de six millions de brésiliens, Maggi a créé un livre de cuisine adapté pour les personnes aveugles ou malvoyantes appelé "Cooking Blindly" (Cuisiner à l'aveugle). Il s'agit un livre multisensoriel faisant appel au toucher grâce à l'écriture en braille et des illustrations des plats en relief, à l'odorat avec des épices à sentir et au son avec des boutons à activer ou une version audiobook. Le livre se compose de trois parties, la première évoquant les concepts de base de la cuisine, la deuxième proposant des recettes et la troisième présentant des ustensiles adapté à ce handicap. Maggi a collaboré avec la fondation Dorina pour le réaliser

TitleMaggi presents: Cooking Blindly
Agency
Campaign Maggi presents: Cooking Blindly
Advertiser Nestlé
Brand Maggi

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