Is data the new currency? The chances are that if you try to pay a restaurant bill with your Netflix preferences, they’ll tell you to reach for your wallet. But there is one place where your data is good for snacks. It’s a vending machine called Data Pro Quo, created by Shackleton (part of Accenture) in Madrid. One is already up and running at Accenture’s Madrid office. As the agency puts it, “you can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire”. Designed for corporate environments, the vending machine has no button to push when it’s time to pay. Instead, it asks for your email address and job title, with follow-up questions based on your responses. All designed to help the company “refine its future projects”. Of course, the data is stored on a restricted server, so it won’t be released into the wild. But beware if one of these babies crops up at your nearest transport hub. 

TitleData Pro Quo
Agency
Campaign Data Pro Quo
Advertiser Shackleton
Brand Shackleton

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