Kiyan Prince is the global soccer star you’ve never seen play live. That’s because, although Kiyan was signed by the UK’s Queens Park Rangers team when he was still a teenager, he was stabbed and killed by another youth in 2006. Following his death, a foundation was created to combat all forms of violence involving young people. In 2021, 15 years after his passing, the foundation brought Kiyan Prince back to life – with incredible realism – as a playable member of the QPR team in the ultra-popular FIFA 21 video game. ENGINE Creative worked with Framestore to conjure a 30-year-old Kiyan into being. Kiyan’s likeness also appeared as a collectible playing card and his avatar was sponsored by major brands, with proceeds going to the Kiyan Prince Foundation. Long live the prince of football. 

TitleLong Live the Prince
Agency
Campaign Long Live the Prince
Advertiser The Kiyan Prince Foundation
Brand The Kiyan Prince Foundation

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