TitleThe O2 in Fortnite Creative
Agency
Campaign The O2 in Fortnite
Advertiser Telefonica UK
Brand O2

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Gaming
Length
SoundtrackSubscribers Only
Media Agency
Chief Marketing Officer (CMO) N..a B...y Subscribers Only
Director of Brand & Marcomms S...n G...es Subscribers Only
Head of Brand & Consumer Marcomms S...n Va.....el Subscribers Only
Consumer Lead, Brand & Marcomms J...ny W..n Subscribers Only
Head of Sponsorship G...th Gr.....hs Subscribers Only
Head of Music Sponsorship N...a Do....ly Subscribers Only
Innovation & Proposition Development Lead S...t Mc....or Subscribers Only
Marketing Executive A....il Ri....ll Subscribers Only
Senior Communications Manager S...y B....nd Subscribers Only
Chief Creative Officer D...en B...es Subscribers Only
Creative Director D...d Ma.....an Subscribers Only
Associate Creative Director ..n H....ns Subscribers Only
Associate Creative Director M...en L....th Subscribers Only
Creative ..m ..e Subscribers Only
Senior Integrated Producer N....ta Up....ay Subscribers Only
Integrated Producer J....ne W....on Subscribers Only
Head of Integrated Production R..n O...Kane Subscribers Only
Head of O2 E..a Wh.....sh Subscribers Only
Head of The O2 R....ca M...in Subscribers Only
Business Director A..x D...an Subscribers Only
Account Director S....en A...s Subscribers Only
Account Director .i C..n Subscribers Only
Account Manager N...ie ..y Subscribers Only
Planner C...la T..o Subscribers Only
Group Planning Director J...y N....ls Subscribers Only
Senior Planner A..x Sco......den Subscribers Only
Head of Social & Influence N...y Pa......zuk Subscribers Only
Social Producer S..i F...er Subscribers Only
Designer C..l S...ry Subscribers Only
Editor ..m J...s Subscribers Only
Group Communications Director G....ia W...ht Subscribers Only
Music Prod Company M....ry S....os Subscribers Only
VP Partnership Management K..e Ma.....ld Subscribers Only
Music Prod Company G...e Pr......ons Subscribers Only
SVP Strategic Marketing & Partnerships Je....er H...s Subscribers Only
Senior Account Manager, S...ia C....ns Subscribers Only
Head of Legal & Business Affairs B..h L...on Subscribers Only
Director of Streaming and Commerce Al....ir S...h Subscribers Only
Music Licensing I...nd R....ds Subscribers Only
Marketing Manager C....ie S...h Subscribers Only
Senior Social Media Manager H...y M...e Subscribers Only
Audience Manager L...s L...er Subscribers Only
Head of Audience W..l Be.....re Subscribers Only
Director G..g B...h Subscribers Only
Executive Producer W..l N....ls Subscribers Only
Executive Producer R..y D...e Subscribers Only
Production Manager H....et D...es Subscribers Only
Music Creative Director C....ie Dr.....ter Subscribers Only
Studio Manager C....ie Dr.....ter Subscribers Only
Artist Manager O...e S...ey Subscribers Only
Production T..m C..8 Subscribers Only
Digital studio We.....rew Subscribers Only
Art Design G_....ay Subscribers Only
Partner E..c G...s Subscribers Only
Partner Un.....al M...c G...p Subscribers Only
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Partner ..G Subscribers Only
PR Agency Hop.......lory Subscribers Only

About VCCP

VCCP is the challenger network for challenger brands. We are a global integrated communications agency, founded in 2002 on the principles of simplicity, collaboration and un-preciousness. We transform the fortunes of our clients by challenging and disrupting the categories they operate in.

Latest News

Beard-on vs. Beard-off: Wilkinson Sword, LADbible Group and Tony Bellew social activation ignites fun debate

 

Wilkinson Sword and LADbible Group have joined forces to ignite a spirited debate among men aged 18-34, prompting them to ponder the age-old question: beard on or beard off? Spearheaded by VCCP Media, the campaign challenges societal norms and encourages men to reconsider their grooming choices, all while showcasing the versatility of the Wilkinson Sword Hydro 5 through engaging content.

The LADbible Group campaign peaks with a social-first activation featuring Tony Bellew. In partnership with Wilkinson Sword, the three films posted on The LADbible’s Instagram follow on from after the former professional boxer unveiled a bizarre bearded look to the world, which evokes social outrage enough to warrant Tony’s response. VCCP Media drove the strategic vision of the “beard on, beard off” campaign executing the planning, buying and delivery of the campaign. VCCP Media also created the concept for the campaign, and LADbible Group created the activations.

In recent years, facial hair has dominated the male grooming landscape, with a YouGov report revealing that the majority of young men now sport some form of facial hair. This trend has had a direct impact on the shaving category, emphasising the need to reinvigorate interest in high-quality razors. Despite the popularity of beards, opinions remain divided, with one in three men holding strong views, leading to lively debates.

To address this cultural phenomenon, Wilkinson Sword has partnered with LADBible Group, leveraging their platform to engage their core audience and spark meaningful conversations online. Leveraging the power of LADBible Group’s online platforms, including social media, display ads, and video content, Wilkinson Sword aims to engage audiences nationwide and inspire them to join the conversation about facial hair and grooming choices. LADbible Group have also created a further interactive experience of a Snap lens, which allows those with beards to see what they would look like without.

Euan Condron, Brand Manager at Wilkinson Sword said: “I am delighted with the job we have done, in partnership with LadBible, to ignite a buzz around shaving for young men. As the longest-standing brand in the category, we aim to empower all facial hair styles whilst imparting confidence in the quality and versatility of Hydro 5. The remarkable response to ‘Beard On, Beard Off’ is testament to our ability to identify and mobilise rich consumer insights into a content-first campaign.”

Jack Cowin, Director of Client Solutions at LADbible Group said “We’re excited to be launching the ‘Beard on Beard Off’ campaign across our channels. LADbible Group reaches 15.2 million men in the UK on a monthly basis, so we are the perfect partner to create fun, light-hearted experiences for our audience to get involved and spark debate. We have already seen over 200k comments from our community, and we know that Tony Bellow will drive even more engagement”. 

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