TitleLove, Lawyers & The Government
BriefLGBTQ+ family protection isn’t a federal law. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for these people to become parents, but most of all, it takes courage.It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, an organization dedicated to helping these families and fixing the problem, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.We approached this serious topic in an entertaining way in order to capture and hold people’s attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. And as the dad told the story to his kid, our film engaged with and explained the issue to our audience.
Agency
Campaign Love, Lawyers & The Government
Advertiser Family Equality
Brand Family Equality

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production Company
Chief Creative Officer C...s Ber.......Hill Subscribers Only
Executive Creative Director ..i M...y Subscribers Only
Associate Creative Director A...ey V...re Subscribers Only
Art Director A...ey V...re Subscribers Only
Associate Creative Director H...en R...he Subscribers Only
Copywriter H...en R...he Subscribers Only
Art Director S...h Ar.....on Subscribers Only
Copywriter A..i W...er Subscribers Only
Head of Integrated Production J..n D...s Subscribers Only
Executive Agency Producer C...s K...n Subscribers Only
Director W..l S...k Subscribers Only
Director J..h G...on Subscribers Only
Colorization ..3 (..w Y...) Subscribers Only
Editing Company C...n E..t Subscribers Only
Editor G...am T...er Subscribers Only

About TBWA\Chiat\Day New York

TBWA is the Disruption® Company. Where ideas creatively solve business problems.
Disruption defines a vision, breaks market conventions, and creates a new platform for growth. It is a methodology that we have been practicing for more than two decades, throughout our network worldwide, as a way to help our clients build their brands.
We are a full-service marketing and communications network offering brand strategy, integrated communications, shopper marketing, digital and interactive, CRM and eCRM, and branding & design. TBWA develops Disruptive Ideas for our global partners including adidas, Apple, Airbnb, Gatorade, McDonald’s, Michelin, Nissan, Pernod Ricard and NBCUniversal.

Latest News

Erin Riley Appointed CEO of TBWA\Chiat\Day United States

The newly created role expands Riley’s remit to include the offices of both TBWA\Chiat\Day Los Angeles, Nashville and New York

TBWA has announced the promotion of Erin Riley to CEO of TBWA\Chiat\Day United States, effective immediately. In her new role, Riley will oversee our creative minds in Los Angeles, Nashville and New York and is charged with the continued growth of the agencies in the US. 

No stranger to TBWA and its Disruption® methodology, Riley has been with the collective since June of 2016 – first joining TBWA\Chiat\Day Los Angeles as President, before taking the helm as CEO in 2021. 

As recent agency consolidations erase great legacy agency brands, this coming together seeks to strengthen one of the best. TBWA\Chiat\Day Los Angeles, Nashville and New York unite under one leader, enabling the offices to reap the benefits of increased scale while maintaining their individual successes, strong local cultures and intimacy with clients.

Riley loves to reveal the souls of brands and find the just right collision of marketing intelligence and creative magic to propel them into the cultural conversation and drive exponential growth. Having spent time on both the brand and agency side, she has a unique view of how to orchestrate the total brand experience. One key focus for her will be scaling the best-in-class specialisms within TBWA that have delivered significant growth and breakthrough work in both cities. This includes, DxD by TBWA\ for design, Feed by TBWA\ for social content creation, TBWA’s Health Collective and Plex by TBWA\ for B2B and the most complex businesses.

Troy Ruhanen, Global CEO, TBWA\Worldwide notes “This newly created role is a testament to both TBWA and Omnicom’s ability to foster the growth of brilliant leaders from within. The strength of TBWA is our collective mindset – our agencies connected by our common belief in Disruption and its willingness to share speed and scale. This united front will only amplify our strategic advantage and resources to push to even greater heights and get us to our future, faster. 

TBWA is in an incredibly strong position to continue its growth and creative momentum. With our storied history of creating brand platforms underpinned by impactful creative work, I believe there’s no better or more deserving leader to continue that promise than Erin,” continued Ruhanen.

With a keen understanding of the business of creativity, over the past few years Riley has provided stability and humanity through the pandemic whilst also commanding an indisputable rebound, growing the business by double digits, launching new B2B and design offerings, and adding over ten new clients to TBWA\Chiat\Day’s roster in LA. All of which contributed to TBWA being named Adweek’s Global Agency of the Year in 2021 and 2022, AdAge’s Global Network of the Year in 2022, and one of Fast Company’s World’s Most Innovative Companies for five consecutive years from 2019 to 2023. Furthermore, Riley was recently named a Campaign US 40 over 40 honoree and in 2023 TBWA was honored as one of Adweek’s top five US agencies and a Stand Out Agency on AdAge’s A-List. 

Erin Riley, CEO, TBWA\Chiat\Day United States notes "Over the past nearly eight years at TBWA, I have been extremely grateful to work for a company with an ethos, values, and people I connect to so genuinely and fundamentally. It is wonderful to have the opportunity to continue to grow with TBWA and to partner with close to 2,000 incredibly smart, creative souls to drive impact at an even greater scale. 

Both CDLA and CDNY are operating from positions of strength and I am looking forward to working with the outstanding leadership teams in both offices to capitalize on the current momentum and really set it afire. I have lived in both New York and Los Angeles and I have worked on both the agency and brand side - a range which enables me to both understand and honor each agency’s vibe and be a more astute and empathetic partner to our clients,” continued Riley.

Over the course of nearly twenty-five years, Riley has worked in almost every category from fashion to fintech, sport to spirits, and QSR to CPG, on both the agency and brand sides, up and down the funnel, and on both coasts. The through line has been a penchant for challenging convention. She helped Johnnie Walker go from an old leather armchair to the world of personal progress, she put drag queens, New York City Ballet ballerinas, and Maya Angelou in Cole Haan heels, she made fashion fun and inclusive at Old Navy, and now at Chiat she creates the conditions to uphold Lee Clow’s standard of “make it smart. make it beautiful. make it fun."

 

To learn more about TBWA\Chiat\Day visit https://www.tbwachiatday.com/ 

 

Latest Ads