Some British shoppers couldn’t believe their eyes when they visited a new store recently. No, they weren’t victims of Brexit shortages. In fact there were plenty of items on the shelves – but the anonymous packing provided no clue as to what the products were. Was that packet cereal or detergent? Impossible to tell. Even when Brits shop abroad, they can usually work out what an item is from the picture on the pack. But here they got no such help. Ready for the big reveal? The shop – called “Whatsinstore” – was an operation for the Royal National Institute for the Blind, which wanted to demonstrate a daily difficulty faced by the blind and partially sighted. The RNIB is working with supermarkets to make packaging more accessible. |
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Title | The RNIB WhatsIn Store |
Title (original language) | Packcessible |
Agency | T&Pm |
Campaign | The RNIB WhatsIn Store |
Advertiser | Royal National Institute of Blind people (RNIB) |
Brand | RNIB |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Advertising Manager | M...in Wi.....ld Subscribers Only |
Advertising Manager | L...a F...es Subscribers Only |
Advertising Manager | C....al P...e Subscribers Only |
Advertising Manager | M....lm ..i Subscribers Only |
Executive Creative Director | M...y T...r Subscribers Only |
Executive Creative Director | ..n E....tt Subscribers Only |
Creative Team | H...n Ro....on Subscribers Only |
Creative Team | A..m J....on Subscribers Only |
Creative Team | ..d P...e Subscribers Only |
Creative Producer | J...ph To.....on Subscribers Only |
Art Supervisor | M..c Do.....on Subscribers Only |
Designer | A...e Ma....gh Subscribers Only |
Designer | R....rd F...er Subscribers Only |
Business Director | Be....ct P....le Subscribers Only |
Account Director | C...s B....er Subscribers Only |
Account Director | H...ah G..y Subscribers Only |
Account Manager | ..y B...t Subscribers Only |
Account Executive | S...a B....tt Subscribers Only |
Planning Partner | S...h C...k Subscribers Only |
Account Planner | .d Da.....ll Subscribers Only |
Production Company | A....na S....os Subscribers Only |
Production Company Producer | R....rd G....an Subscribers Only |
Director | J...y T...ey Subscribers Only |
Account Manager | H....er Wi....ms Subscribers Only |
Experiential Agency | A....nt .W Subscribers Only |
Director | Jo....an S....tz Subscribers Only |
Client Services Director | J..n D..k Subscribers Only |