TitleDemo
Agency
Campaign Big Bill - Tele 2
Advertiser Tele2
Brand Tele 2

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Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
Type Television & Cinema
Length
Production Company H...ry ..n Subscribers Only
Art Director S...a ...rg Subscribers Only
Copywriter
Copywriter M...in Ri.....st Subscribers Only
Director J..n O....an Subscribers Only
Producer
Lighting Director / Lighting B....an G...in Subscribers Only
Agency Producer Ch.....te M..t Subscribers Only
Agency Producer
Account Supervisor E..k So.....erg Subscribers Only
Advertiser's Supervisor A..a S....er Subscribers Only

About Forsman & Bodenfors

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SK-II / The Expiry Date

Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.

So we created a film called The Expiry Date where we turn the proverbial expiration date many women feel like they have into a real one.

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.

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