October is breast cancer awareness month, also known as “pink October” after the pink ribbon symbolizing the fight against the disease. Brands often show their support by adding a touch of pink too. In this case, fun automotive brand Mini (with the help of its agency Serviceplan) turned one of its cars bright pink and invited women to take a test drive, hosted by stylist and breast cancer survivor Dina Aman. The route took in a great number of roundabouts, which represented the importance of “checking for bumps” during self-examinations. The film doesn’t reveal if their were any other bumps along the way, but passers-by seem to have enjoyed the spectacle as much as the drivers, no doubt boosting the event’s reach across social media. 

TitleThe Roundabout Check
Campaign The Roundabout Check
Advertiser BMW
Brand Mini

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