TitleThe Kicker
Campaign Hear Like They Do
Advertiser VIZIO Inc.
Brand VIZIO Sound Bars

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Founder and Creative Chairman D...d A...lo Subscribers Only
President Y..i Pr....ce Subscribers Only
Chief Creative Officer ..n P....ll Subscribers Only
Group Creative Director, Copy Co....ey P...er Subscribers Only
Group Creative Director, Art ..b Ca....as Subscribers Only
ACD / Copywriter C...s D...s Subscribers Only
ACD / Art Director E..n B...s Subscribers Only
Managing Director, Broadcast Production P..l Al....se Subscribers Only
Sr. Broadcast Producer B....on K...er Subscribers Only
Executive Art Producer C..a N...o Subscribers Only
Associate Integrated Producer A....il Gr....rg Subscribers Only
Sr. Digital Designer M...an St.....mp Subscribers Only
Group Comms Director J..f C....ta Subscribers Only
Managing Director J...e S...s Subscribers Only
Account Executive S...e Ce.....ski Subscribers Only
Associate Director of Business Affairs Y...a P..z Subscribers Only
Senior Project Manager D...a Al.....er Subscribers Only
Editorial house S....ch .A Subscribers Only
Post Production N...le H..s Subscribers Only
Executive Producer Jo....an C...io Subscribers Only
Managing Director A..m B...ht Subscribers Only
Editor Ju.....blo D....io Subscribers Only
Photography Production Company R...aw Subscribers Only
Photographer S...n Mi.....zi Subscribers Only
Retoucher B..d P..m Subscribers Only
Post Production/VFX J..M ..X Subscribers Only
VFX Supervisor/Lead Compositor J..e Mo.....ery Subscribers Only
VFX Supervisor/Lead CG A..y B..d Subscribers Only
Flame Artist L..a ..m Subscribers Only
Flame Artist Gr.....la Ga....fi Subscribers Only
Lead CG Artist A....ny T...as Subscribers Only
Lead CG Artist B...n B...e Subscribers Only
Production Coordinator ..n L...r Subscribers Only
Senior Producer A...ey G....on Subscribers Only
Executive Producer A...r E....ds Subscribers Only
Audio Ma.....ta ..x Subscribers Only
Sound Designer/Mixer N...an D...n Subscribers Only
Executive Producers W....ey M...is Subscribers Only
Executive Producers P...a A...tt Subscribers Only
Operations Manager B...n F...k Subscribers Only
Vizio CEO W....am W..g Subscribers Only
VP Marketing Communications J...e M...ee Subscribers Only
Senior Creative Director J..y N..l Subscribers Only
Director, Performance Marketing C..y B...ne Subscribers Only

About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

Kia sportage suv sets out to “make more good”

IRVINE, Calif., April 14, 2022 – Kia America has launched a multi-channel marketing campaign for the all-new 2023 Kia Sportage subcompact SUV, the fifth generation of Kia’s longest-running nameplate that delivers more of everything for today’s savvy, adventurous and eco-conscious consumers. The effort includes broadcast, print, out-of-home and digital components as well as a partnership with Sea Turtle, Inc., a non-profit organization based in South Padre Island, Texas, which is dedicated to the conservation and rehabilitation of the endangered sea turtle population. 

The centerpiece of the campaign – a :30-second broadcast spot entitled “Beachcomber” – finds a Sportage X-Pro driver retrieving a drag rake from the SUV’s spacious cargo area before connecting it to the vehicle’s tow hitch and making multiple passes along the sand collecting trash, plastic bottles and other refuse. As the driver looks out at the crashing waves, scores of sea turtles emerge from the surf and begin making their way up the beach to nest in the sand. A voiceover intones, "Make more good, In the all-new Sportage X-Pro.”

“The inspiring message is clear, to live in the world we want to, we all must be a part of making it a better place, and with hybrid and plug-in hybrid capabilities added to the all-new Kia Sportage lineup, we all can make a whole lot of good. With more, you can do more, and turn ambition into action,” said Russell Wager, vice president, marketing, Kia America. “Kia’s partnership with Sea Turtle, Inc. is the latest under Kia’s ‘Accelerate The Good’ charitable initiative and encourages those inclined to make ‘more good’ in the world. We are proud to partner with Sea Turtle, Inc. as they strive to save these majestic creatures, and hope this campaign inspires others to become involved in this important work.” 

“We are grateful for Kia’s interest in Sea Turtle, Inc., and the importance of rehabilitating the endangered sea turtle population,” said Wendy Knight, chief executive officer, Sea Turtle, Inc. “Last year Sea Turtle, Inc., rescued more than 5,600 sea turtles. Kia's donation allows us to continue our mission and the awareness this partnership brings to the issue will endure for years to come.” 

Significantly larger, more capable and powerful, and targeted to be more fuel efficient, the fifth-generation model debuts a number of Sportage firsts including an available dual panoramic curved digital display. Most Sportage trims will now be assembled in the U.S., alongside the award-winning Telluride, Sorento, and K5 at Kia’s manufacturing plant in West Point, Georgia. 


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