| Title | Bedroom |
| Brief | Lavazza creates a visual campaign to relaunch A Modo Mio in Italy, the system of machines and capsules able to replicate the real Italian espresso bar parameters. The goal is to sediment the brand positioning "A casa come al bar" (“At home like at the coffee shop”) which actually takes shape in three surrealistic visuals shot by Toiletpaper. The barman and the AMM System are the protagonists of the campaign: with Lavazza A Modo Mio is like having a bartender at home. The campaign uses a premium-with-a-smile tone of voice to show how Lavazza A Modo Mio is the easiest way to bring home the real Italian espresso. |
| Agency |
VML Italia
|
| Campaign |
A Modo Mio
|
| Advertiser |
Lavazza
|
| Brand |
Lavazza
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Entrant Company |
VM.....p;R I...Y Subscribers Only
|
| CCO |
Fr.....co P....ti Subscribers Only
|
| ECD - Copy |
R...el G..u Subscribers Only
|
| ECD - Art |
Cr....an C...nd Subscribers Only
|
| Deputy Creative Director Art |
Fr.....co S....ta Subscribers Only
|
| Deputy Creative Director Copy |
D...de L..ò Subscribers Only
|
| Client Lead |
Ve....ca P...ni Subscribers Only
|
| Group Account Director |
V....ia Pe.....ini Subscribers Only
|
| International Coordinator |
Co....za An.....ti Subscribers Only
|
| Photographer |
Toile..........rizio Ca....an &...; Pi.....lo Fe....i) Subscribers Only
|
| Creative Director ToiletPaper |
M...l T...o Subscribers Only
|
| Art Director ToiletPaper |
A....io Co.....ni Subscribers Only
|
| Producer ToiletPaper |
St....ia B....to Subscribers Only
|
