TitleHow Not To Eat Yours - Bed
Agency
Campaign How Not To Eat Yours
Advertiser Mondelez International
Brand Cadbury

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About VCCP

VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients. 
For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14. 
VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it. 
With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve. 
VCCP is the challenger network for challenger clients.

Latest News

VCCP supercharges creative department following a year of growth

Senior creative line-up is bolstered by key promotions and new hires

VCCP Group has today announced a slew of key promotions as the challenger network supercharges their creative offering after a period of substantial global growth. Darren Bailes' remit will extend globally as he is elevated to Chief Creative Officer which will see creative duo Jonny Parker and Chris Birch assume ECD duties for the London office. Alongside Parker and Birch, the VCCP London creative senior line-up will be completed by Caroline Rawlings who has been promoted to Creative Director and Kimberley Gill who re-joins the agency as Creative Director.

Over the past year VCCP London has experienced significant growth winning accounts such as Unicorn UK brand, cinch, the coveted TfL account as well as banner pieces of global business for White Claw and Pret a Manger. The creative department promotions signal the Group’s further investment in putting creative product right at the very core of their integrated offering. At the end of 2021, VCCP Group launched Girl&Bear, their new Global Content Creation studio offering borderless production and a new model for making.

Darren Bailes, Group Chief Creative Officer, said “Our creative department couldn’t be in more capable, talented, funny and charming hands. It’s a pleasure to hand over the reins to Jonny who’s been here from boy to man, and to Chris who joined in 2013 and helped to supercharge both of their trajectories.

“I made them Creative Directors after the Cadbury pitch win. And the work they have done for Cadbury and other Mondelez brands more than qualifies them for the ECD role. ‘Mum’s birthday’, Cadbury Twirl Presale, ‘Donate your words’. All brilliant. Not to mention ‘Make Them Giants’ O2 Rugby World Cup campaign, Anti London Arms Fair campaign for Amnesty International and ‘Why not?’ for easyJet. They will continue to run the Cadbury account globally as well as lead the 60-strong creative department in London.”

Jonathan Parker and Chris Birch, Executive Creative Directors at VCCP London added: “We’re thrilled to be taking on this role. We love VCCP - the goodness, the madness, the people and the work. We’re looking forward to continuing to build on its unique culture and fostering a wonderful, inclusive environment for all to do the best work their mums can be proud of.

“Caroline and Kim are going to be a huge part of this and we're thrilled they're here.”

Caroline Rawlings has been at VCCP London since 2018, having worked on McDonald's, Kellogg and DfT in her previous lives at Leo Burnett, Dentsu and McGarry Bowen. She took a few years out to have a couple of daughters, before joining VCCP as an ACD. As Creative Director she works across various accounts including TfL and Bassetts Vitamins, most recently leading the new brand positioning for Green & Black's and Dairylea.

Kimberley Gill completes the new senior creative line-up and will start at VCCP on 13th Jan as Creative Director. She comes directly from BBH London where as Creative Director and Partner she worked on clients Volkswagen, Barclays and Refuge. Gill was previously a Creative at VCCP and left in 2007. Gill is also an active mentor for The One Club and was named in Campaign and Creative Equals' 30 Female Creative Trailblazers.

Bailes' new remit as Group Chief Creative Officer will see him overseeing the creative output across all of VCCP’s eight offices in their global network, working closely with their Executive Creative Directors in London, Madrid, Prague, New York, San Francisco, Shanghai, Singapore and Sydney. His role will see him elevating craft and creativity, driving further growth for the independent network as well as the identification of future talent. He will work closely with International CEO Julian Douglas, Adrian Coleman Founder and Group CEO and Stephanie Brimacombe Group CMO.

Adrian Coleman, Group CEO of VCCP said: “These promotions and hires signal a new and exciting era for VCCP Group as we supercharge and unite our creative offering both globally and locally. We're incredibly proud to have experienced another year of exponential growth due to our unique offering and relentless focus on our clients businesses.”

 

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