Whether your home is big or small, you're often short on space. That’s why IKEA created a collection dedicated to small spaces: articles that fit in everywhere, even in the most unexpected spots. And the same went for the ad campaign. In partnership with radio stations, IKEA in Saudi Arabia and its agency Wunderman Thompson placed mini radio spots in tiny gaps (between two longer spots, during a pause in a phone-in conversation, just after the station ident jingle etc.). The messages were so short that IKEA was even able to broadcast 20 different spots for the price of one. No wonder it’s called the “value” collection. 

TitleFits Anywhere
Agency
Campaign Fits Anywhere
Advertiser IKEA
Brand IKEA

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PostedMarch 2022
Business SectorSubscribers Only
Media Type Case Study
Length
Production Company M...o ..m S....os Subscribers Only
Global Chief Creative Officer P..l S....er Subscribers Only
Chief Creative Officer C...ic H...ad Subscribers Only
Executive Creative Director R...an A..n Subscribers Only
Executive Creative Director C...os C....ho Subscribers Only
Head of Design S...e .M Subscribers Only
Associate Creative Director V...al M...al Subscribers Only
Account Director N...ne H...di Subscribers Only
Sound Engineer/Sound designer B....on A...so Subscribers Only
Producer S....ni S...al Subscribers Only
Executive Producer W...ur D....osta Subscribers Only
Advertising Manager C...a Kl.....aar Subscribers Only
Advertising Manager B...ta Roy......ury Subscribers Only
Advertising Manager S...ma A...d Subscribers Only
Advertising Manager D..a .l S...ar Subscribers Only

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