Half of all people under 40 follow at least one travel influencer. So to promote the latest edition of the war game Call of Duty – “Warzone Pacific” – 72&Sunny asked 12 influencers to supply footage of themselves in an exotic locale. With the addition of some special effects, those videos were transformed into posts that depicted the influencers in a typical warzone scenario, geo-tagged to Call of Duty’s island @Caldera. The 12 posts generated 15.3 million impressions and 8.7 million views on Instagram – which is 6 times more than the game’s launch trailer.
|
|
| Title | Warzone in Paradise |
| Agency | 72andSunny |
| Campaign | Warzone in Paradise |
| Advertiser | Activision |
| Brand | Activision Blizzard/ Call of Duty |
| Posted | April 2022 |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Special Effects / VFX | Blacksmith |
| Chief Marketing Officer (CMO) | Fe....do M....do Subscribers Only |
| Chief Creative Officer | P...e S....ell Subscribers Only |
| VP Head of Marketing | T...r B..l Subscribers Only |
| VP Consumer Marketing | C....yn W..g Subscribers Only |
| Director Consumer Marketing | D...d C....an Subscribers Only |
| Manager Consumer Marketing | K...en L...r Subscribers Only |
| Senior Director Head of Digital | M..t Gi.....ey Subscribers Only |
| Senior Marketing Manager Digital | B...n Sh....an Subscribers Only |
| Social Engagement Marketing Manager | G...e D...in Subscribers Only |
| Chief Creative Officer | M..t M...hy Subscribers Only |
| Executive Creative Director | Z..h H...er Subscribers Only |
| Freelance Creative Director | P..l R....ts Subscribers Only |
| Freelance Creative Director | ..d K....ta Subscribers Only |
| Group Brand Director | W....am N...r Subscribers Only |
| Senior Brand Manager | A...e K..g Subscribers Only |
| K..e Mo....on Subscribers Only | |
| Producer | ..m Da.....rt Subscribers Only |
| Executive Strategy Director | B...n S...h Subscribers Only |
| Strategy Director | E...e M...ga Subscribers Only |
| Comms Strategy Director | T...as S....er Subscribers Only |
| Music Company / Composer | H...n Subscribers Only |
| Sound Design Company | P..t H...n Subscribers Only |
| Executive Producer | J...s D..n W...s Subscribers Only |
| Sound Designer | S...n Al.....er Subscribers Only |
| Production Company Producer | J...ua G...n Subscribers Only |
| Production Company Producer | ..b Su....ki Subscribers Only |
| Executive Producer | P...y T..e Subscribers Only |
| Lead Artist | I..n Z...ts Subscribers Only |
Related Ads
Job Board
Latest Ads
