A l'heure où l'on promeut l'écomobilité avec par exemple l'utilisation du vélo en ville, comment fait-on pour se déplacer aisément à travers le labyrinthe des routes et des bouchons. Difficile d'utiliser un GPS en surveillant l'écran ou même tout simplement avec une oreillette pour prévoir les changements de direction sans se mettre en danger avec la circulation. Ford Innovation a donc inventé un accessoire utile pour toutes les cyclistes urbains : une paire de gants qui, reliés via bluetooth au GPS de votre smartphone, vibrent avant le carrefour pour vous indiquer de tourner à droite ou à gauche, vous permettant ainsi de garder les yeux rivés sur la route et la circulation. Ce nouveau produit a été développé entre la marque et son agence BBDO Argentine. 

TitleDirectional Gloves
Agency
Campaign Directional Gloves
Advertiser Ford Motor Company
Brand Ford

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