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Campaign Dyslexia Unetided
Advertiser Gruner + Jahr AG & Co
Brand Stern.de

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Director of Photography (DOP) F...x T...at Subscribers Only
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About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 6,000+ employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth

Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group, taking over from Karin Maria Schertler, who transitions to the newly created role of Chief Corporate Strategy Officer within the Serviceplan Group.

In a strategic move to bolster its global leadership team, the Serviceplan Group, Europe's largest independent agency group, announces the appointment of Sanja Scheuer as its new Chief People Officer (CPO), effective August 1, 2024. This strategic change is aimed at enhancing the group's human resources capabilities on a global scale. Scheuer will report directly to Florian Haller, CEO of the Serviceplan Group, and will also join the executive board of the Serviceplan Group Holding.


Bringing a wealth of experience in human resources management, honed through her extensive time at Siemens AG where she held various key roles since 2007, and her prior consulting experience at Accenture, Sanja Scheuer's appointment underscores the Serviceplan Group's commitment to integrating cutting-edge technologies with human creativity, and setting new standards in the industry.


Sanja Scheuer comments: "Joining the Serviceplan Group allows me to leverage my extensive HR experience. With the increasing integration of artificial intelligence, alongside the significance of human interaction, creativity, and the growing use of data and technologies, I am facing extremely exciting challenges. I look forward to shaping the future of the agency group together with the board, my HR team, and all colleagues.”


The group also announces the transition of Karin Maria Schertler from her role as CPO to the newly created position of Chief Corporate Strategy Officer (CSO), where she will focus on leading strategic and transformational initiatives across the agency group. Schertler, a seasoned strategy and transformation expert with 18 years of diverse experience within the group, will continue to serve as a member of the extended board, leveraging her deep insights into strategy and transformation to drive the group's future success.


Florian Haller, CEO of the Serviceplan Group, comments, "The appointment of Sanja Scheuer as CPO and the transition of Karin Maria Schertler to CSO are pivotal to our strategic vision of nurturing talent and driving innovation at the Serviceplan Group. As we continue to expand our global footprint, their leadership and expertise will be instrumental in shaping a future where creativity and technology create unparalleled value for our clients. We are thrilled to have such seasoned leaders steering our human resources and corporate strategy, reinforcing our position as a leader in the communications industry."


The Serviceplan Group offers a comprehensive suite of services across Creative & Content, Media & Data, and Digital Experience & Technology, employing over 6,000 experts across 20 countries worldwide. These leadership changes reflect the group's people-focused ethos, emphasizing the central role of human talent in achieving excellence and innovation in the fast-evolving digital landscape.


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