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Ogilvy Consulting has announced Nudgestock, the global celebration of consumer behaviour and creativity, will return as a live event at London’s Old Truman Brewery on July 7^th.

Rory Sutherland, Ogilvy’s behavioural science legend, will host the industry festival, now in its eleventh year. The day will feature fifteen global behavioural science authorities on the main stage talking the consumer traits that will define the new order of brands and organisations in the 21^st Century.  

“The theme for Nudgestock this year is Messy. Our heads are messy. Our organisations are messy. Our world is messy. But where there's mess, there's opportunity to change consumer behaviour.” Rory Sutherland, Vice Chairman of Ogilvy UK

At Nudgestock, C-suite marketeers, practitioners and brand innovators will learn how to think like a behavioural scientist as counter-intuitive ideas and real-world case studies are discussed, debated, and celebrated by the planet’s boldest thinkers. The live event will allow like-minded thinkers to connect and network in person. 

"From AI doom-mongering to R rates, gender wars to real wars - the world is a mess. The ever-increasing speed of communication, connection and complexity within our messy human networks makes life seemingly ever-more difficult to track, map and model. So how do we get a handle on all this... mess? Our Nudgestock speakers have the expertise to see the mess for what it really is, a goldmine of opportunity. Hear from internationally renowned business leaders that will not only urge you to embrace the mess but show you how. Instead of feeling dumb to the ubiquitous artifical intelligence, let leaders in strategic defence brief you on how to avoid being unduly fed by the new influence machines. Expect to come through these sessions with a renewed sense of control over our eminently messy world." Tara Austin, Consulting Partner, Ogilvy UK

"There are two possible futures for problem solving. Either we admit the world is messy, or we go on pretending that the world is neat.  The first approach is slower, more experimental, more creative, less linear and more behavioural. The second approach is faster, more incremental, more certain and often more quantifiable. But whilst denial has its virtues, neatness has had its day. Pretending things are neat when they aren't - that's when things start to go badly wrong." Rory Sutherland

This year’s Nudgestock is in collaboration with the UK’s disruptive marketing and advertising tech festival MAD//Fest. See the website for exciting speaker announcements: Nudgestock.com  Tickets are on sale now – click here.

Speakers include:

Mona Chalabi (middle right)

Bringing Messy Numbers to Life

Data journalist Mona Chalabi is on a mission to, as she puts it, "take the numb out of numbers."  In her illustrations, animations, and articles for The Guardian and New York Times, she explores data sets from the timely (affirmative action, voting trends, disability rights) to the offbeat (popular dog names in New York City) to the eye-opening (how many Americans eat pizza for breakfast). Mona will explore creative ways of visualising data that can help make sense of the world. She is also an illustrator, producer and presenter. 

Guy Leschziner (far right)

The Nocturnal Brain 

Making Sense of our sleeping minds.  The neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but also improve our cognitive abilities and overall happiness. Guy Leschziner is a Professor of Neurology and Sleep Medicine as well as a regular BBC Radio 4.  He has authored of 'The Nocturnal Brain: Nightmares, Neuroscience and the Secret World of Sleep' and 'The Man Who Tasted Words'. 

Paul Zak (middle left)

Messiness in the Brain 

 The brain is a cost-benefit calculator, but a biased one.  This messiness means that people's behaviours can be influenced and are more open to influence in particular conditions. The talk outlines where neutral messiness comes from and provides a framework that advertisers and policy-makers can use to influence people's behaviours.  Dr. Paul Zak is a Professor at the Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations of his research.  He has written three general audience books and is a regular TED Speaker. 

Mary Ann Sieghart (far left)

The Authority Gap 

Mary Ann will be sitting down with Ogilvy's CEO Fiona Gordon to discuss her book 'The Authority Gap' a study of why women still struggle to be taken seriously in professional life. She will explain why the default template for leaders is an Oxbridge - educated white man.  Mary Ann with share her evidence to prove it still exists.  She will talk about where is comes from and what we can do about it. Mary Ann Sieghart is a highly regarded current affairs commentator, presenter and speaker.