Frito-Lay, North America - Cheetos - "Cheetle iD"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

Awards

1069

Brand: Frito-Lay, North America - Cheetos
Country: United States

Advertiser: Frito Lay

Title	Cheetle iD
Agency	Goodby Silverstein & Partners
Campaign	Cheetle iD
Advertiser	Frito Lay
Brand	Frito-Lay, North America - Cheetos
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Posted	June 2022
Business Sector	Subscribers Only
Media Type	Digital
Art Director	F...o L...e S....ro Subscribers Only
Copywriter	P...o F....do Subscribers Only
Chief Marketing Officer (CMO)	R...el Fe.....ndo Subscribers Only
Creative Director	E...nn D...n Subscribers Only
Creative Director	K..a Bo......ski Subscribers Only
Creative Director	S...an C...z Subscribers Only
Producer	..n Cr.....ft Subscribers Only
Account Director	C...ke G....ke Subscribers Only
Account Manager	D...y R....ez Subscribers Only
Assistant Account Manager	T...ah Pi.....rd Subscribers Only
Associate Creative Director - Art	R....do M...s Subscribers Only
Associate Creative Director/Copywriter	O..o P...nk Subscribers Only
Associate Director, Digital Activation	K..e M...ee Subscribers Only
Associate Director, Planning	A...da Wi....on Subscribers Only
Brand Manager	L...en C...d Subscribers Only
Brand Director	M...dy Ma....so Subscribers Only
Brand Strategy Director	Ga.....la Di.....ky Subscribers Only
Client Lead	S....na E....st Subscribers Only
Comm Strategy Director	C....in N...on Subscribers Only
Group Account Director	C...s N...en Subscribers Only
Group Brand Strategy Director	R...h P...e Subscribers Only
Manager, Digital Activation	B...n Be....th Subscribers Only
Senior Communications Strategist	D..w F....st Subscribers Only
Software Engineer	D....l` R....so Subscribers Only
Software Engineer	Je....ne R....ay Subscribers Only
Software Engineer	M..t Ke....ck Subscribers Only
Software Engineer	W...el K...n Subscribers Only
Senior Brand Director	J....ca Sp.....ng Subscribers Only
SR Vice President Core Brands	S...y T...et Subscribers Only
Sr. Director, Digital Activation	A...ey S...er Subscribers Only
Sr. Director, Planning	K....yn Mu.....ki Subscribers Only
Tech Lead	K...n .g Subscribers Only

About Goodby Silverstein & Partners

We are a creative company that puts people at the center of everything we do.
Our objective is the creation of tiny reactions in people’s heads after they interact with our ideas.
We start by unlearning all the knee-jerk, familiar solutions to a problem and seeing it with fresh eyes.
Then we rely on contact with real people in the real world to point us in the right direction. We never skip this step.
The result is something so interesting that people actually seek it out and want to spend time with it.