Football players like to show off their skills, not their words. A trait that AlmapBBDO smartly used to help WhatsApp score some attention. During a match, you’ll often see one player talking to another while hiding his mouth with his hand in order to mask his words from the camera. Just like the encrypted WhatsAapp application screens your messages from unwanted observers. So during screened soccer matches, each time a player hides his mouth to speak, a Whatsapp labels pops up on the screen to promote the app’s discretion. The operation was also relayed on social networks. 

TitleThe Privacy Gesture
Campaign The Privacy Gesture
Advertiser WhatsApp
Brand Whatsapp

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PostedJune 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Production Company Ic.....ast Subscribers Only

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