TitleAlways Re
Campaign Always Re
Advertiser White Claw Hard Seltzer
Brand White Claw

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Web Film
MarketSubscribers Only
SoundtrackSubscribers Only
Advertising Agency
Vice President, Global Brand Director, White Claw G...la R..e Subscribers Only
Chief Marketing Officer (CMO), White Claw J..n S..a Subscribers Only
Head of Global Brand Communications, White Claw F....an G...ch Subscribers Only
Director of Social Media & PR, White Claw M..a Mc....ld Subscribers Only
Brand Manager, White Claw M...n W...er Subscribers Only
Executive Creative Director, VCCP ..Y ..L S...O Subscribers Only
Creative Director, VCCP A...fo A...la Subscribers Only
Senior Art Director, VCCP BR....NI KE.....ERG Subscribers Only
Senior Copywriter, VCCP S...h S...on Subscribers Only
Retail Design Director, VCCP P..L ..E Subscribers Only
Global Client Lead P...ip H...am Subscribers Only
Group Account Director, VCCP J...an W..d Subscribers Only
Account Director, VCCP N...le Mu.....and Subscribers Only
Account Manager, VCCP E...y I...ro Subscribers Only
Chief Strategy Officer, VCCP J...y S..w Subscribers Only
Strategists, VCCP L..e Ale........rose &...; M...fa L...s Subscribers Only
Head of Production, VCCP M..t N...k Subscribers Only
Creative Producer, VCCP M...y R..s Subscribers Only
Production House B...d ..w S...ol Subscribers Only
Creative Directors/ Director S...t Uy....ma Subscribers Only
Creative Directors/ Director D...el U...e Subscribers Only
Art Director Se.....an C...en Subscribers Only
Designer J...in H...er Subscribers Only
Designer K...as ..i Subscribers Only
Designer N..l J....on Subscribers Only
Designer Fe....co R...o Subscribers Only
Designer Y..n ..e Subscribers Only
Animators ..I FA....X, C....ES DE.....IS, E..C SC....L, F...X HE......US, J...S V...L, P...R KE....Y, SE.....EN C....N, S...H S..E W....R, S...G Y..P S.., C....ON R...S Subscribers Only
2D Lead G...ld M..k S..o Subscribers Only
2D Lead M..t Y....ns Subscribers Only
Storyboards W..l R...do Subscribers Only
CG/VFX Supervisor B...y M....ey Subscribers Only
CG/VFX Supervisor B...e H...r Subscribers Only
3D Artist N..l J....on Subscribers Only
3D Artist P...r K....ey Subscribers Only
Compositor A...is .o Subscribers Only
Editor A...ew P...ch Subscribers Only
Editor E..c Gr.....rg Subscribers Only
Assistant Editor J...in Ch.....ss Subscribers Only
Assistant Editor L..e B....ey Subscribers Only
Lighters A..y ..m Subscribers Only
Colorist ..a ..x Subscribers Only
Audio Mixer Subscribers Only
CCO Jo....an N...ro Subscribers Only
Managing Partner D...n B...k Subscribers Only
Executive Producer G....tt B...en Subscribers Only
Head of Production T..a ..e Subscribers Only
Producer C...s T...on Subscribers Only
Producer K..t ..m Subscribers Only
Producer T....sa ..e Subscribers Only
Production Coordinator ..m Bro......idt Subscribers Only
Live Action Line Producer R...n S...rs Subscribers Only
Live Action DOP L...a Ni....va Subscribers Only
Live Action - 1st AD N..o Ph.....des Subscribers Only
Live Action - Production Designer C...s B....an Subscribers Only
Live Action - Wardrobe Stylist ..c O..n Subscribers Only
Live Action - HMU Stylist Z...a J..e Subscribers Only

About VCCP New York

VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients.  For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14.  VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it.  With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve.  VCCP is the challenger network for challenger clients.

Latest News

VCCP launches AI creative agency, faith


The UK’s leading creative agency VCCP, is today launching an AI creative agency called faith. The new agency will act as the Group’s Generative AI creative shop, producing work for new and existing clients and through a pioneering partnership with two universities will also act as an explorative R&D hub.

The agency launches globally and will work alongside VCCP’s seven international offices, servicing VCCP’s worldwide roster of clients. VCCP has created and been using generative AI tools for several years within its media, data, planning, production and UX/UI capabilities. This move sees the network further invest in their AI capabilities to accelerate and diversify their learning and client offering.

faith will be spearheaded by VCCP Partnership CEO, Michael Sugden who will also become CEO of faith. The agency will launch with a collective of 14 practitioners made up of creatives, technologists, prompt engineers, strategists, data analysts and makers.

Talking about the agency’s ambition Sugden explains: “We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. We reject the notion that AI will make human creativity obsolete. Sugden continues “We won’t realise this potential however by noodling around with MidJourney and Chat GPT. This is why we’re launching a dedicated agency to advance AI’s creative applications, accelerate

faith launches with a founding client Sage, the leaders in accounting, financial, HR and payroll technology. Cath Keers, Chief Marketing Officer at Sage explains: “As a market leading technology company, thousands of Sage customers are already benefiting from AI solutions and services, elevating the work of humans and freeing them from repetitive administration tasks. AI also provides us with powerful insights that help us deliver a more personalised and human experience for our customers.

“We are excited about the possibilities of this collaboration and what it gives us from a creative agency perspective.”

faith launches with two knowledge sharing R&D partnerships with universities at the forefront of innovation in the creative and technology sectors. A Knowledge Transfer Partnership with Staffordshire University’s Digital Technologies and Arts faculty will be focused on designing the new “frameworks for use” within the industry. A partnership with Keele University Business School will explore the implications of AI on the operational and commercial structure of businesses.

VCCP Partnership Chief Strategy Officer Michael Lee will also become CSO of faith. He explains “We’re delighted to have partnerships with two of the most forward-thinking universities in the UK. Staffs is a world leader in virtual production, and Keele University has already worked successfully with other industries such as law and architecture to develop and understand the implications and opportunity of real world applications of AI.”

Dr Colin Rigby, Director of Enterprise at Keele University’s Business School said: “We’re very excited to be working in partnership with VCCP. At KBS we’ve been exploring the potential of AI in areas as diverse as neuromarketing, net zero opportunities, customer service and work enrichment. The creative sector is an area of almost unlimited potential for successful application of these new AI capabilities.”

Professor Carlton Reeve, Associate Dean for Research and Enterprise, School of Digital, Technologies and Arts, Staffordshire University added: “We have a unique transdisciplinary approach that brings together expertise from diverse but complementary disciplines ranging from art and design to engineering including media, games and computing. Our partnership with VCCP is an important way to explore new ideas and ways of working with AI in the creative sector. It’s great for our staff to share and develop their expertise and for our students who gain invaluable real world experience.”

With the belief that AI should only ever be used for good, faith launches with a detailed generative AI policy based around four principles:

1) Be Transparent when AI is being used
2) Be Authentic, fact-check AI-generated content
3) Be Compliant and break no laws
4) Be Ethical, only use AI for good

The shop is actively recruiting for further prompt engineers. For further information on faith, please visit https://www.vccp.com/capabilities/ai. 

Latest Ads