TitleAlways Re
Campaign Always Re
Advertiser White Claw Hard Seltzer
Brand White Claw

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Advertising Agency
Vice President, Global Brand Director, White Claw G...la R..e Subscribers Only
Chief Marketing Officer (CMO), White Claw J..n S..a Subscribers Only
Head of Global Brand Communications, White Claw F....an G...ch Subscribers Only
Director of Social Media & PR, White Claw M..a Mc....ld Subscribers Only
Brand Manager, White Claw M...n W...er Subscribers Only
Executive Creative Director, VCCP ..Y ..L S...O Subscribers Only
Creative Director, VCCP A...fo A...la Subscribers Only
Senior Art Director, VCCP BR....NI KE.....ERG Subscribers Only
Senior Copywriter, VCCP S...h S...on Subscribers Only
Retail Design Director, VCCP P..L ..E Subscribers Only
Global Client Lead P...ip H...am Subscribers Only
Group Account Director, VCCP J...an W..d Subscribers Only
Account Director, VCCP N...le Mu.....and Subscribers Only
Account Manager, VCCP E...y I...ro Subscribers Only
Chief Strategy Officer, VCCP J...y S..w Subscribers Only
Strategists, VCCP L..e Ale........rose &...; M...fa L...s Subscribers Only
Head of Production, VCCP M..t N...k Subscribers Only
Creative Producer, VCCP M...y R..s Subscribers Only
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Creative Directors/ Director S...t Uy....ma Subscribers Only
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Designer K...as ..i Subscribers Only
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Animators ..I FA....X, C....ES DE.....IS, E..C SC....L, F...X HE......US, J...S V...L, P...R KE....Y, SE.....EN C....N, S...H S..E W....R, S...G Y..P S.., C....ON R...S Subscribers Only
2D Lead G...ld M..k S..o Subscribers Only
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Storyboards W..l R...do Subscribers Only
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CG/VFX Supervisor B...e H...r Subscribers Only
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3D Artist P...r K....ey Subscribers Only
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CCO Jo....an N...ro Subscribers Only
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Live Action Line Producer R...n S...rs Subscribers Only
Live Action DOP L...a Ni....va Subscribers Only
Live Action - 1st AD N..o Ph.....des Subscribers Only
Live Action - Production Designer C...s B....an Subscribers Only
Live Action - Wardrobe Stylist ..c O..n Subscribers Only
Live Action - HMU Stylist Z...a J..e Subscribers Only


VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients.  For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14.  VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it.  With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve.  VCCP is the challenger network for challenger clients.

Latest News

Cadbury Dairy Milk &More: Cadbury and VCCP London create ‘distracted’ ads to spotlight their most indulgent addition to the Cadbury Dairy Milk range


Cadbury, in collaboration with VCCP London has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk &More bar.

Cadbury Dairy Milk &More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk & More Caramel Nut Crunch. The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in”.

Central to the campaign is an out of home activation: a series of ’distracted’ ads. Within the poster, the eye-catching Dairy Milk &More bar grabs the attention of ‘neighbouring’ ads, the people featured within each can’t help but stare.

As part of the activation, Cadbury has involved real independent businesses for the surrounding ‘distracted’ ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand’s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community.

With media planning and buying led by Publicis Media, each poster is strategically placed at some of London’s most prominent digital sites including Euston and Waterloo, as well as flyposting locations up and down the country going live on 17th June.

The OOH also plays on the theme of distraction, using contextual ads strategically placed in key locations such as bus stops and airports, reminding people that they should really be getting on their bus or picking up their luggage rather than staring at the &More chunk.

In addition to the out of home campaign, VCCP’s global content creation studio, Girl&Bear, collaborated with award-winning director Tom Speers and SMUGGLER to bring two 20” films, crafted to be funny, sharp and for the message to land in a short space of time. One film depicts a gamer so entranced by the &More bar that he abandons his team, while the other portrays a mother so absorbed by the chocolate that her teenage daughter is left waiting outside in the rain.

The campaign will run in the UK and Ireland from June 3rd to July 31st, with a second phase in September. The campaign will be featured across BVOD, CTV, Cinema, YouTube, digital and paper OOH, flyposters, and social media, in an aim to ensure broad and diverse reach for the new product.

Girl&Bear managed the entirety of the campaign, from TV campaign to OOH, and PR has been managed by Ogilvy.

Maria Jackson, Senior Brand Manager at Mondelez: “Cadbury’s brand identity revolves around generosity and this campaign is an embodiment of that, showcasing and collaborating with real independent businesses to share our platform. It's been an exciting journey to see the product truth (there is a lot to take in!) amplified through a series of eye-catching ads that highlight an irresistible new product."

Laura Muse, Creative Director at VCCP London added: “It’s not often you get to launch a new product for such a national treasure of a brand, so it’s been a really exciting campaign to be a part of. We’re just hoping those delicious chunks don’t cause any serious distractions. If that happens, please tell everyone it was Chris and Jonny’s idea.” 

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