By now we’re used to buying breakfast cereal or nuts in bulk rather than stocking up on packs of the stuff. But how about detergent? Plastic pollution is a problem everywhere – but it’s particularly acute in India, where there are mountain-sized heaps of former packaging. Unilever decided it could no longer afford to be part of the problem, so it launched a solution. In supermarkets, it installed “Smart Refill” vending machines that allow consumers to refill old packaging – even from rival brands – with its detergents and washing up liquids. A new take on the Indian tradition of “repurposing” tins, boxes or tubs. The highly laudable initiative has already been honoured at international awards such as the Cannes Lions, New York Festivals and Mad Stars. 


TitleSmart Fill
Campaign Smart Fill
Advertiser Unilever
Brand Unilever

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJune 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study

Related Ads

Job Board

Account Manager Brandon
Orlando, United States

Latest Ads