Title#DetoxYourFeed
Agency
Campaign Toxic Influence
Advertiser Unilever
Brand Dove

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Global Creative Director Fr.....co G...di Subscribers Only
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Executive Vice President Alessandro Manfredi, Global Dove
Dove Masterbrand Leandro Barreto, Global Brand Vice President
Dove Masterbrand Edoardo Briola, Global Brand Director
Dove Masterbrand Leslie Golts, Global Brand Manager
Dove Masterbrand Amalie Thompson, Global Assistant Brand Manager
Dove Masterbrand Zoe Eungblut, Global Brand Director Digital
Dove Masterbrand Juliette Crouzet-Mertens, Senior Global Digital Manager
Executive Creative Director Daniel Fisher, Global Executive Creative Director (Unilever) & Special Projects
Global Creative Director Francesco Grandi
Copywriter Phil Gull
Art Director Helen Giles
Integrated Sian Hughes, Design Lead
Global Client Lead Jo Bacon
Global Managing Partner Sam Pierce
Global Business Director Georgie Howard
Global Account Director Carmen Vicente Soto
Digital Account Manager Olivia White
Project Manager Katie Morrell
Project Manager Zahra Mair
Head of Integrated Production (Unilever) James Brook-Partridge
Lead Senior Film Producer Stephanie Warner
Senior Film Producer Sally Miller
Assistant Producer George Ward
Assistant Producer Eva McAlpine
Senior Art Producer Chloe Jahanshahi
Chief Strategy Officer Ben Kay
Strategy Partner Ila De Melloa Kamath
Strategist Yolanda Davis

About Ogilvy UK

Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through borderless creativity— operating, innovating, and creating at the intersection of talent and capabilities. We believe impact and magic lies at this intersection. Our experts in Advertising, Growth & Innovation, Public Relations, Experience and Health work fluidly across 132 offices in 82 countries, seamlessly connecting and accessing deep cultural insights.

Latest News

2024 influence trends you should care about

 

As of 2023, most brands have adopted an influence strategy and are enamored by its yet-to-be-explored potential.

No longer just a buzzword or a pipeline dream, The Creator Economy is real and represents the entire network of individuals who are able to tangibly earn a livelihood from content creation.

There are over 50 million creators across the world, with 2 million of them being able to use content creation as their primary or only source of income. That leaves 48 million people actively creating content at an amateur level, eager to make a stronger mark and impression in the space.

What does that mean for brands? An impressive 96% of the creator economy is yet to be tapped into and properly utilized. With The Creator Economy estimated to be worth $500bn by 2027, and only 4% of that workforce realizing their full potential, there is enormous scope to hold the hand of these smaller profiles as they establish themselves.

While 2023 went as far to show that Influence has a secure and vital place at the table, 2024 will put it in a leading seat. This is the year that Influence moves from a nice-to-have component of a brand’s marketing stack, to an essential tool for commercial growth and brand awareness that is not to be omitted.

Our new report outlines 6 key trends in Influence for 2024 that brands should embrace to stay ahead of the curve. Download "2024 Influence Trends You Should Care About" here. 

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