When football fans come to matches in Mexico, they have to watch out for people who have a different goal in mind: pickpockets. In fact, it's such a problem that fans come with a minimum of valuables to avoid theft. But if you haven't got a wallet or a phone, how do you pay for a beer during the match? The brewer modelo came up with an intriguing solution: transforming the team jerseys worn by fans into digital wallets. It works with using NFC (near-field communication) technology. All fans have to do is go to any store in the Modelo group to get an NFC tag placed under their jersey's team badge. They create and credit an account on the site and - hey presto! - the jersey becomes a way of paying for a Corona beer at the stadim. Fans loved it and the innovation has so far been awarded at the Cannes Lions, LIA and Clio Sports
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| Title | Jersey Pay |
| Agency | VMLY&R Mexico |
| Campaign | Jersey Pay |
| Advertiser | AB Inbev |
| Brand | Corona |
| Posted | June 2022 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Production Company | L....ex Subscribers Only |
| Production Company | Or....al F...s M...co Subscribers Only |
| Chief Executive Officer (CEO) | Sa....go C...es Subscribers Only |
| Global Chief Creative Officer | M...el B...é Subscribers Only |
| Executive Creative Director | A....no Lo....di Subscribers Only |
| Executive Creative Director | P...o M....ga Subscribers Only |
| Executive Creative Director | Ju.....sé P...da Subscribers Only |
| Group Creative Director | O....do .a Subscribers Only |
| Creative Director | D...el Ma....nez Subscribers Only |
| Copywriter | A....io L...t Subscribers Only |
| Art Director | O....io Gu....ro Subscribers Only |
| Production Company Producer | J..n P...o O..o Subscribers Only |
| Motion | D...el B...ta Subscribers Only |
| Graphic Designer | D...el B...ta Subscribers Only |
| Motion Graphics | Jo....an B....var Subscribers Only |
| Motion Graphics | L...s P....ta Subscribers Only |
| Graphic Designer | L...s P....ta Subscribers Only |
| Strategy Director | Ju.....blo B...a Subscribers Only |
| Account Executive | I..s So.....en Subscribers Only |
| Account Planner | K...n G....ra Subscribers Only |
| Account Planner | Mo.....rat Re....es Subscribers Only |
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