TitleThe Feelings
BriefAfter the pandemic, emergency services staff are over 40% more likely to be impacted by severe mental health issues and 13X times more likely to attempt suicide, but over 50% less likely to take up support.Based on testimonial from frontline workers about how they felt during the pandemic, we created a set of characters called ‘The Feelings.’The Feelings sing about their mental state while they go through their daily routine. From a paramedic dealing with a case of cot death who cries in the toilet, to ‘Doctor Rising Dread’, who “feels sick to my stomach when I lie in bed”. The Feelings simplify complex emotions, so they are easy to recognize and to talk about.The campaign reached more than 500 million impressions through more than 200 media channels. But more importantly, there was a 70% rise in emergency workers seeking help in comparison with the previous year.https://laurahydefoundation.org/
Campaign The Feelings
Advertiser Laura Hyde Foundation
Brand Laura Hyde Foundation

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PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Production Company
Executive Creative Director ..y S...er Subscribers Only
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