TitleMake Way for Wonderful
Agency
Campaign Make Way for Wonderful
Advertiser Kia Motors
Brand Kia Niro

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PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Advertising Manager D...d H....rt Subscribers Only
Advertising Manager D...e Z...i Subscribers Only
Advertising Manager E..c F...t Subscribers Only
Advertising Manager ..a Fe....is Subscribers Only
Advertising Manager Ru....ra Il....cu Subscribers Only
Regional Chief Creative Officer G....el M....r
 Subscribers Only
Executive Creative Director R....do W...f Subscribers Only
Creative Director Se.....an P...is Subscribers Only
Creative Director J..k Ch......sen Subscribers Only
Art Director ..a C....do Subscribers Only
Copywriter N....as H..z Subscribers Only
Creative Director A..a B...in Subscribers Only
Chief Operating Officer (COO) Jo....an H..l Subscribers Only
Business Director A....ia B....ni Subscribers Only
Account Director S...an Sa.....ov Subscribers Only
Account Manager M...a K...te Subscribers Only
Account Manager ..n K...g P..k Subscribers Only
Head of TV F...an B..z Subscribers Only
Agency Producer A....on M....rt Subscribers Only
Art Buyer J...a K...er Subscribers Only
Director M...us S�.....und Subscribers Only
Director of Photography (DOP) O...r Gu....on Subscribers Only
Director T...as K...zl Subscribers Only
Director of Photography (DOP) T...as K...zl Subscribers Only
Executive Producer ..n Dr....er Subscribers Only
Production Company Producer B...e E...rt Subscribers Only
Post Production P....es Pa....se Subscribers Only
Editor ..n C..y Subscribers Only
T..y T....ns Subscribers Only
B...an U....ar Subscribers Only
CGI E..c G..H Subscribers Only
Music Composer L..a No.....öm Subscribers Only
Music Producer L..a No.....öm Subscribers Only
Production Company Ic.....ast G....ny Subscribers Only

About INNOCEAN Europe

As a full-service agency, INNOCEAN Europe works across disciplines in the areas of digital communication, social media, strategic consulting, advertising, brand experience, brand identity and design, trade marketing, CRM, ad tech, data, insights and analytics. 

Latest News

War has been contemporary for too long: Robert Capa Contemporary Photography Center pleads for peace through war photos from the last century.

Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.

The pan-European print and out-of-home campaign uses images taken in the last century by the worldwide praised and recognized war photographer Robert Capa, but specifically chooses to show the ones that transcend time and can be mistaken for pictures of ongoing conflicts.

It becomes evident how the campaign refers to the beliefs and ideas that the Hungarian photographer had for a world free of war. As once said by Capa himself, "I hope to stay unemployed as a war photographer till the end of my life."

Describing the rationale behind the "Capa vs War" concept and the impactful message of the campaign, Gabriel Mattar, European CCO of Innocean Worldwide, says:

"Our partnership with the Robert Capa Contemporary Photography Center is based on looking at the world with the same curiosity and courage Capa did himself. So, for Capa vs War, we hope to make people think and feel something when looking at these ads. Because even though Capa shot the original pictures displayed in the ads more than 80 years ago, they could all sadly have been taken today. And that made us all wonder that war has been contemporary for too long."

Kőrösi Orsolya, Capa Center Managing Director, comments:

"Through his images, Robert Capa didn't just portray the horrors of war; he illuminated the universal desire for peace and the strength of the human spirit in the face of adversity. His work served as a touching reminder that peace is not just the absence of war, but the presence of understanding, empathy, and hope. This is why we stand so firmly behind this campaign. It resonates with Capa's beliefs, which are universal and timeless."

With the stunning visuals and images provided by the Hungarian institute, the Berlin-based agency crafted four prints and posters that utilize headlines to point out the visual ambiguity between past wars and current wars while also voicing a demand for peace.

The assets will be displayed across Europe during the first quarter of 2024 – a crucial moment considering the 183 armed conflicts that took place in 2023. 

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