Pacific Life - "Origin Story"

INNOCEAN USA

INNOCEAN USA Huntington Beach, United States

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Brand: Pacific Life
Country: United States

Advertiser: Pacific LifeCorp

Title	Origin Story
Agency	INNOCEAN USA
Campaign	Imagine Your Future With Confidence
Advertiser	Pacific LifeCorp
Brand	Pacific Life
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Posted	August 2022
Business Sector	Subscribers Only
Media Type	Television
Length	30 seconds
Bob Rayburn	VP, Group Creative Director
Jim Riddle	Creative Director
Steve Harbour	Creative Director
Chris Ott	Producer
Ted Francisco	VP, Account Director
Danika Wilson	Account Executive
Quinlan Sparks	Project Manager
Valencia Gayles	Strategic Planning
Mark Weinfeld	SVP, Managing Director

About INNOCEAN USA

INNOCEAN USA
One of AdAge BEST PLACES TO WORK-2021
We got our start back in 2009. At the time it would have fair to ask, “Does the world need another advertising agency?” And the answer would have been a resounding NO.
But we were built to service Hyundai. As Hyundai was growing and evolving in the US, they needed a marketing partner that could grow and evolve with them.While we’ve since grown to focus on other clients, the notion of purpose-built has stayed with us and we apply this spirit to all our marketing partners. We build resources around your specific needs. Every partner is treated like you are our only account with individuals dedicated to helping you achieve your goals.
We have built a number of “agencies within our agency” to service a variety of accounts all with very different needs. Whether it is helping you launch your brand in the US, finetuning your brand identity, or creating an experiential strategy—or all of the above—we will strategically tailor our services to get you to your next chapter.
We work harder. We’ve got all the talented, smart, creative people you could want in your agency partner. Call it a chip on the shoulder or challenger mentality but we take all that talent and then we out- work everyone. And we do it across all disciplines: creative, social, digital, media, experiential and data science. We throw out good ideas every day because they are not good enough. We are all about creativity, research, data science and accountability. We cycle through it all over and over until we know it’s right.

Latest News

In a breakthrough role, this senior leader will create and optimize technology solutions

Award-winning independent full-service advertising agency INNOCEAN USA is proud to announce that Steven Nishimura has joined the agency as its first Chief Digital Officer. In this breakthrough role, he joins INNOCEAN most recently from Saatchi & Saatchi, where he managed the Toyota digital business.

As a boomerang hire, Nishimura was focused on the digital and CRM side for both Hyundai and Genesis. INNOCEAN is happy to welcome Nishimura back to the team. With 20 years of digital experience, Nishimura has worked on a variety of brands across automotive, financial services, telecom, CPG, and spirits. Some key clients include Hyundai/Genesis, Lexus/Toyota, Nissan/Infiniti, Discover Card, HTC, Clorox, Stoli and Kahlua.

“INNOCEAN already has amazing clients and strong digital capabilities. We have the talent and ambition to future-proof our agency. My goal is to help bring out our full potential by more closely tying these capabilities to where we want to go - our agency vision. Digital is no longer a standalone department” said Steven Nishimura, Chief Digital Officer. “I’m excited to rejoin the INNOCEAN family to further connect technology and creative throughout our entire agency culture.”

Nishimura will oversee digital operations for INNOCEAN, leading a future-oriented expansion of the team’s digital capabilities, optimizing innovative technology solutions for processes, marketing channels and customer experience while providing a cohesive and effective digital strategy.

“We are delighted to welcome Steve back to the INNOCEAN team as the inaugural Chief Digital Officer. Throughout his time with INNOCEAN he has continued to be a proven leader and innovator in the field. As we continue to grow our team and capabilities with purpose, Steve was an obvious choice as an integral part of our team,” said Steve Jun, Chief Executive Officer, INNOCEAN USA.

Nishimura’s oversight will include website development, increasing web traffic, SEO market metrics, creative analytics, CRM and innovation. As the Chief Digital Officer Steve will be demonstrating his proven track record of using technology to improve client’s business performance for INNOCEAN clients.

ABOUT INNOCEAN USA

INNOCEAN USA is an award-winning, independent full-service advertising agency that leverages our unbridled curiosity and unorthodox thinking to go beyond simply creating ads, to creating culture. For more than a decade, INNOCEAN USA has merged innovative technology with cutting-edge digital, social and experiential advertising to connect brands to the people. We are doing this with our current clients, including Hyundai Motor America, Hankook Tire, Wienerschnitzel, UC Davis Health, Genesis Motor America, LG, Xcient, Signature Kitchen Suite, TaylorMade Golf, Kia America, Pacific Life, Toshiba Business Systems, Los Angeles Angels of Anaheim, Motional, DC Comics, Hyundai CRADLE and Supernal.