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About Nelson Schmidt Inc.

Nelson Schmidt is the world’s leading considered purchase marketing agency.
Unlike impulse buys that don’t require much thought or expense, considered purchases are complex journeys that have a high degree of financial and/or emotional risks and rewards, regardless of whether the customers are business audiences or individual consumers. 

Latest News

Milwaukee advertising agency scores big in global award competitions

Nelson Schmidt Inc. has captured numerous prestigious awards for work produced across its advertising, design and public relations disciplines.

The independently owned, Milwaukee-based agency garnered significant national and international recognition during this awards season, furthering its momentum throughout the first half of 2023. Esteemed judging panels comprised of the world’s top brand and agency marketers along with the industry’s leading national organizations such as the Association of National Advertisers (ANA), B2B Marketing, AdForum, the Public Relations Society of America (PRSA), Communication Arts and Graphis have all celebrated Nelson Schmidt’s diverse work in various categories.

“I couldn’t be prouder of the extraordinarily talented team at NS, and their commitment to generating impactful business outcomes by creating world-class creative solutions for our clients.” stated Dan Nelson, Jr., President and CEO, Nelson Schmidt Inc. “I’m beyond grateful for the recognition our agency and team have earned, particularly when competing against the very best in the marketing industry worldwide.”

The breadth and depth of awards include campaigns for multiple clients in diverse industries, not just for one well-conceived campaign for a single client. Awards have been bestowed for national campaign work, ranging from clients as diverse as Kent Nutrition Group, LiuGong North America, Maytag, and Church Mutual Insurance. Additionally, Nelson Schmidt’s campaigns to assist local brands like Sculpture Milwaukee and Nectar Brands have been honored and elevated beyond the market.

The list of accolades consists of the following:

• ANA’s B2 Awards – 1 Silver and 1 Bronze
• B2B Marketing’s Elevation Awards – 1 Bronze, 4 Shortlists
• AdForum’s PHNX Awards – 2 Shortlists
• ANA’s Global ACE Awards – 2 Gold, 1 Silver
• Graphic Design USA Package Design Awards – 2 Awards
• PRSA Southeast Wisconsin Paragon Awards – 4 Awards of Excellence, 2 Awards of Distinction

Nelson Schmidt’s work has also been featured in:
• Graphis Awards
• Communication Arts
“In these award shows, our work is competing against some of the biggest and most well-known creative agencies in the world,” said Mike Fredrick, Chief Creative Officer, Nelson Schmidt Inc. “It’s truly an honor for an independent agency in the Midwest to be consistently winning this quantity and caliber of awards on the industry’s largest stages.” 

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