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About Nelson Schmidt Inc.

Nelson Schmidt is the world’s leading considered purchase marketing agency.
Unlike impulse buys that don’t require much thought or expense, considered purchases are complex journeys that have a high degree of financial and/or emotional risks and rewards, regardless of whether the customers are business audiences or individual consumers. 

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Nelson Schmidt Inc. strengthens executive leadership team with new VP Public Relations, Shelly Schumacher


Nelson Schmidt Inc., an award-winning and global considered purchase marketing agency, enhanced its executive leadership team, adding Vice President Public Relations, Shelly Schumacher.

With an extensive background of integrated marketing and communications roles across consulting, agency, in-house and journalism, Schumacher will lead Nelson Schmidt’s talented PR team in providing innovative solutions across the agency’s client roster.

“I am honored to guide this accomplished team, while offering world-class solutions for our valued clients,” Schumacher said. “Nelson Schmidt has long been a leader in providing creative marketing and communications solutions. I am thankful to be part of such a vibrant team of professionals, while serving some truly amazing clients.”

Dan Nelson, Jr., President & CEO, expanded on the addition of Schumacher to the organization.

“This important leadership role has been open at the agency for more than two years, not due to lack of applicants but because we hadn’t found the perfect fit,” Nelson said. “Once we met Shelly it was a unanimous decision. The NS PR team did a tremendous job in the interim fulfilling our client needs, and now with Shelly on board her experience will make an invaluable addition to NS as an experienced PR pro and mentor to our team and clients.” 

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