Were you generous with the sun screen this summer? In Germany, vacationers may have applied it more diligently. Down on the beach, we’re all used to the warning flags that tell us when it’s safe to swim. But there’s a bigger risk that’s often underestimated: melanoma caused by sun exposure. The higher the ultraviolet index, the more dangerous the sun becomes for your skin. Germany’s Cancer Aid association decided to alert summer visitors at the most critical moments. With the agency Heimat, they created a flag whose photosensitive ink shows the sun with a black halo when the UV – and the danger – is at its highest. After successful tests in Germany it may crop up in resorts worldwide in time for next summer. 


TitleSun Warning Flag
Campaign Sun Warning Flag
Advertiser German Cancer Aid
Brand German Cancer Aid

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study

Related Ads

Latest Ads