TitleGood morning
Campaign We Do Skin, You Do You.
Advertiser Cetaphil
Brand Cetaphil

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Social Media
Cetaphil Global Brand Equity Leader J...me Br.....ite Subscribers Only
Chief Creative Officer S...ra A...ri Subscribers Only
EVP Executive Creative Director ..z Gu.....er Subscribers Only
EVP Head of Art and Design M....an R...n Subscribers Only
EVP Head of Integrated Production M...am Fr....in Subscribers Only
SVP Associate Head of Integrated Production S...h M...a Subscribers Only
Senior Producer H...ah K....er Subscribers Only
Producer M..t O....to Subscribers Only
Print Producer M....sa Be....ur Subscribers Only
Senior Retoucher A...e M....ra Subscribers Only
Associate Digital Artist A...is L...un Subscribers Only
Sr Graphic Artist L..s N...on Subscribers Only
Studio Designer K....en ..g Subscribers Only
Studio Artist St.....ie Ma.....icz Subscribers Only
SVP Group Planning Director Mi....le R...ey Subscribers Only
Strategist Ca....ne J...an Subscribers Only
Director of Digital Strategy A...is M....on Subscribers Only
EVP Group Account Director T...r H...s Subscribers Only
Account Executive L....ey ..y Subscribers Only
Associate Business Affairs Manager A....il Do....ue Subscribers Only
Production Company S...k . R..t Subscribers Only
Director E...ha Smi.......rock Subscribers Only
Telecine El....ic T....re Co.....ive Subscribers Only
Visual Effects El....ic T....re Co.....ive Subscribers Only
Music/Licensed Music Tracks M....ne S...d Subscribers Only
Audio Post M....ne S...d Subscribers Only

About Deutsch NY

Deutsch NY has been in the business of building brands since 1969. How we get there is by staying true to what we do best: Taking brands at big inflection points and using our expertise to drive innovation and big impact for those brands. We do this always by starting with one word, “Yes”. We believe “Yes” is the starting point to anything worth doing. Yes to creativity as a force multiplier. Yes to inclusivity and diversity. Yes to work-life balance, to kindness, to intelligence and honesty. 

Latest News

Cetaphil champions sensitive skin in global campaign by Deutsch NY

Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin, empowering consumers to do what makes them most happy, without hesitation. In a new 360-marketing campaign, powered by global research and a courageous, passionate team, Cetaphil – the iconic dermatologist recommended sensitive skin brand – introduces a new tagline: “We do skin. You do you.”

“We’ve dedicated over 75-years to intimately understanding the unique needs of sensitive skin with the consumers at the heart of all we do,” said Jerome Brathwaite, Global Brand Equity Leader, Cetaphil. “Our new, bold campaign highlights true and relatable sensitive skin moments and demonstrates how Cetaphil helps to remove boundaries, empowering consumers to engage freely with the world on their own terms.”

“How we feel in our skin is a deep catalyst for self-expression—this is a shared universal feeling, and the spirit of this campaign captures just that,” said Melatan Riden, Head of Art and Design at Deutsch NY. “Knowing your skin is protected—whether swimming laps, wearing all the makeup, making out, or whatever—there is no greater benefit than the freedom of YOU doing YOU.”

“‘We do skin. You do you.’ eloquently captures Cetaphil’s mission of creating clinically proven formulas for sensitive skin, simultaneously allowing consumers to ‘do you,’ whatever that may be,” noted Walter Geiger, Head of the global consumer business unit at Galderma. “Deutsch NY brought to life an energizing, consistent voice that we believe will resonate around the world and have a great impact on our core target.”

The campaign launches in the U.S. at the end of August, with global key markets (across Asia, Europe, and Latin America) rolling out the campaign between Q3 ’22 and Q1 ’23. Deutsch New York is Cetaphil’s global creative agency. Cetaphil is owned by Galderma, the world’s largest independent dermatology company. 

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