TitleDear Apple
Campaign Dear Apple
Advertiser EE
Brand Apple

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedSeptember 2022
Business SectorSubscribers Only
Media Type Web Film

About TBWA\Chiat\Day Los Angeles

We are a cultural engine for 21st-century businesses. We create Disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. We are a full-service marketing and communications agency offering brand strategy, communications planning, search and analytics, digital, social, branding and design, as well as a world-class in-house production studio called Grizzlee. Our partners include Apple, Gatorade, McDonald’s, Intuit Quickbooks, IMAX, Principal, Supercuts, UNIQLO, and more. We are continually growing and evolving in response to fast-moving contemporary culture, the needs of our clients, and a rapidly evolving competitive set.
BORN IN THE WESTAt a time when Madison Avenue was the only place for ad agencies to do business, we opened our doors on the West Coast, and have never looked back. Being on the West Coast has always represented a pioneering and optimistic outlook, and now allows us to connect with the tech culture that stretches from LA to SF to Seattle and is influencing the way the world works.
LOCATE AND INVOLVEThis is how we describe our role in working with brands. It’s important for us to understand the purpose each of our brands has in the world, the emotional spaces they occupy in people’s hearts and minds, and how they play a role in their lives. Once we understand where they live, then we think about how we can continue to involve them in contemporary culture. 

Latest News

Discover partners with award-winning actress Jennifer Coolidge


Discover is launching a new national brand campaign entitled “Especially for Everyone,” with award-winning actress Jennifer Coolidge. As part of the launch, Coolidge will be featured in national advertising efforts, focusing on Discover’s benefits and products. This includes -- for the first time in the company’s history – a campaign focused on a deposit product: Discover’s Cashback Debit checking account.

The “Especially for Everyone” campaign challenges the old notion that the best experiences are reserved only for those at the top. Through the campaign, Discover is featuring how their products and services ensure all customers feel valued and receive the great customer service that Discover offers.

“I am proud to be partnering with Discover for this new campaign because they offer a unique experience for all of their customers,” said actress Jennifer Coolidge. “I gravitate towards people who treat others equally and are accessible which I found to be even more true with the Discover team when we were filming these ads.”

In the initial ad, consumers will see Coolidge using her Discover Cashback Debit card at a restaurant, and she is surprised to learn that Discover’s great benefits -- like 1% cash back on up to $3,000 in monthly debit card purchases* -- are for everyone and not just VIPs.

“We’re partnering with Jennifer Coolidge to showcase how Discover delivers a great experience to everyone, which is a refreshing notion, especially these days, when other companies are limiting their best service and experiences to only certain customers,” said Jennifer Murillo, Chief Marketing Officer of Discover. “Discover doesn’t reserve our best treatment for a select few. All of our customers have access to our great benefits, including the same 24/7 US-based customer service. All of our credit card products feature no annual fee1. And we think all of our customers should be getting cash back on their purchases, so we are offering Cashback Debit, our free checking account that gives cash back on debit card purchases. Jennifer was the perfect partner to help us tell that story and she brought her special creative energy, relatability and humor to the project.”

“Especially for Everyone” will be running nationwide across a variety of channels, including TV commercials, online video advertising, radio, social media, and other channels.

This campaign marks the first time Discover is highlighting a bank product in national advertising efforts with Discover’s Cashback Debit. The product features 1% cash back rewards on up to $3,000 in debit card purchases each month, no account fees, early direct deposit 2, access to 60,000 fee-free ATMs and more.

“Discover is a bank that offers consumers a full suite of digital banking products and integrating this concept into our national advertising campaign is a big step for our brand,” said Peter Illian, Senior Vice President of Deposits at Discover. “We know that our customer-first attitude and features extend beyond our credit cards to our checking and savings accounts as well as our loan products, and we are looking for new ways to make sure that our customers know as well.”
About Discover

Discover Financial Services (NYSE: DFS) is a digital banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover® card, America's cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts and certificates of deposit through its banking business. It operates the Discover Global Network® comprised of Discover Network, with millions of merchants and cash access locations; PULSE®, one of the nation's leading ATM/debit networks; and Diners Club International®, a global payments network with acceptance around the world. For more information, visit www.discover.com/company. 

Latest Ads