Supermarket chain Lidl wanted to recruit new staffers in Slovakia. But how to appeal to potential employees? By showing one of the great advantages of working at Lidl: flexible working hours. In order to demonstrate this, the agency created a poster campaign consisting of three films that represented 24 hours in the life of the supermarket. Viewers could clearly see when the three workers were present in the store (or not), depending on their working hours. With, of course, an appropriate message for the time of the day. |
|
| Title | Citylight with flexible working hours |
| Agency | Slovák & Friends |
| Campaign | Citylight with flexible working hours |
| Advertiser | Lidl |
| Brand | Lidl |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Strategist | R...na Um.....vá Subscribers Only |
| Creative Director | R...ert S...ák Subscribers Only |
| Copywriter | S...ia Ga.....ová Subscribers Only |
| Art Director | L...a La.....ová Subscribers Only |
| Designer | J...b M...la Subscribers Only |
| Managing Director | Kri........tella Kr......ková Subscribers Only |
| Account Executive | N....lia `...vá Subscribers Only |
| Producer | V...am `T.....ger Subscribers Only |
| Production Company | A..l Pr......ion Subscribers Only |
| Director of Photography (DOP) | L...�a T...n Subscribers Only |
| Media Director | L...a H....ká Subscribers Only |
| Media Director | Un.....a, ..O Subscribers Only |
Latest Ads
