Supermarket chain Lidl wanted to recruit new staffers in Slovakia. But how to appeal to potential employees? By showing one of the great advantages of working at Lidl: flexible working hours. In order to demonstrate this, the agency created a poster campaign consisting of three films that represented 24 hours in the life of the supermarket. Viewers could clearly see when the three workers were present in the store (or not), depending on their working hours. With, of course, an appropriate message for the time of the day. 

TitleCitylight with flexible working hours
Campaign Citylight with flexible working hours
Advertiser Lidl
Brand Lidl

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Strategist Um.....vá Subscribers Only
Creative Director R...ert S...ák Subscribers Only
Copywriter S...ia Ga.....ová Subscribers Only
Art Director L...a La.....ová Subscribers Only
Designer J...b Subscribers Only
Managing Director Kri........tella Kr......ková Subscribers Only
Account Executive N....lia `...vá Subscribers Only
Producer `T.....ger Subscribers Only
Production Company A..l Pr......ion Subscribers Only
Director of Photography (DOP) L...�a T...n Subscribers Only
Media Director L...a H....ká Subscribers Only
Media Director Un.....a, ..O Subscribers Only

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