You know how it is: you park your vehicle in a crowded parking lot and are worried about finding it when you leave. The answer is to take a picture of the space number with your phone. A Romanian bookstore chain used this tactic to its advantage. In the car park of a large shopping centre, it placed a poster with the title of a book and a money-off barcode below each location panel. Arriving at the bookstore in the shopping centre, customers who’d taken a snap scanned the barcode to get a discounted book. Plus the photo helped them find their car more easily at the end, leaving them plenty of time to read when they got home.
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| Title | Parking Bookmarks |
| Agency | Geometry |
| Campaign | Parking Bookmarks |
| Advertiser | Carturesti |
| Brand | Carturesti |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | B...an Te.....scu Subscribers Only |
| Marketing Manager | I...a T....an Subscribers Only |
| Copywriter | A....ea G...an Subscribers Only |
| Art Director | B...ca D...u Subscribers Only |
| Business Director | M..a I....cu Subscribers Only |
| Account Director | R...ca D..u Subscribers Only |
| Account Manager | I...a M...i Subscribers Only |
| Production Manager | I...t Ia.....he Subscribers Only |
| PR Director | D....sa ..c Subscribers Only |
| Traffic Manager | S...na Ch.....iu Subscribers Only |
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