You know how it is: you park your vehicle in a crowded parking lot and are worried about finding it when you leave. The answer is to take a picture of the space number with your phone. A Romanian bookstore chain used this tactic to its advantage. In the car park of a large shopping centre, it placed a poster with the title of a book and a money-off barcode below each location panel. Arriving at the bookstore in the shopping centre, customers who’d taken a snap scanned the barcode to get a discounted book. Plus the photo helped them find their car more easily at the end, leaving them plenty of time to read when they got home. 


TitleParking Bookmarks
Campaign Parking Bookmarks
Advertiser Carturesti
Brand Carturesti

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