TitleHoffmann Mineral Design
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Brand Hoffmann Mineral

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PostedOctober 2022
Business SectorSubscribers Only
Media Type Packaging, Branding & Design
Global Chief Creative Officer A..x S...ll Subscribers Only
Chief Creative Officer Ma....as H....ck Subscribers Only
Executive Creative Director Ch.....ph E...ke Subscribers Only
Art Director T..o C...er Subscribers Only
Copywriter S...an ..t Subscribers Only
Junior Art Director V..a R....na Subscribers Only
Art Director A..a Kr....in Subscribers Only
Account Director S...na W....ar Subscribers Only
Junior Account Manager M...na F....er Subscribers Only
Junior Online Designer P....pp E...er Subscribers Only
Junior Art Director F...an K...kel Subscribers Only
Recording Studio Ha....gs A...o N....rk Subscribers Only
Sound Design Company H...ED Subscribers Only

About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group globally. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net & Mediaplus – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 5,500 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Lufthansa awards global creative budget to Serviceplan

Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe).

Carsten Hoffmann, VP Brand Experience, explains: "While we are very much looking forward to all that lies ahead, we also want to say thank you for the 12 years of cooperation with Accenture Song. Thank you for a good partnership at eye level, for the numerous projects implemented together and the "side by side" during the most difficult phase of our company's history. The agency had created, among others, the successful campaign platforms such as "Nonstop You" or "Say Yes to the World".

"Lufthansa is one of Germany's strongest brands with global appeal. I'm looking forward to working with Serviceplan, House of Communication, to redesign the marketing communications. The Serviceplan team proved in the pitch that they understood the Lufthansa brand, the design possibilities and our needs. I am convinced that we have found the right partner for the creative design of Lufthansa's marketing future." adds Michelle Mynhardt, Head of Marketing Communication, Lufthansa.

Florian Haller, CEO of the Serviceplan Group, is delighted:

"The fact that we were able to convince Lufthansa with our integrated House of Communication concept makes me incredibly proud. As an internationally positioned team, we are already looking forward to further developing the communication of the iconic Best Brand Lufthansa on a global scale".

The collaboration with Serviceplan, House of Communication, will begin in January 2024 and is initially scheduled to run for five years. 


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