Hyundai - "From Today to Tomorrow 3"

To launch their new EV9 in Europe, Kia takes a leap into a metaphoric world to demonstrate how the brand’s latest SUV will open a world of possibilities for the way we move.

Together with multi award-winning commercial director Fredrik Bond, DoP Adolpho Veloso, MJZ, Tony Petersen Films, and Innocean Berlin, Kia further strengthens its position as a leader of electric mobility through its range of ground-breaking technologies.

Describing the rationale behind the “Open a world of possibilities” concept and striking campaign visuals, Gabriel Mattar, European CCO of Innocean Worldwide, says:

“With this launch we wanted to create a campaign that was as striking, memorable, and unique as the Kia EV9 itself. It’s our ongoing mission to position Kia as a technology brand. A brand which works tirelessly to stay ahead of the competition and create innovative products and services that open new possibilities for consumers, and in turn, liberate their mobility. I’m proud to say that, throughout every asset of this campaign, we have not missed that opportunity.”

David Hilbert, Marketing Director of Kia Europe adds:

“This campaign by Innocean Berlin is a demonstration of our brand mindset which has been brought to life through our latest and most innovative product – the Kia EV9. It’s a reminder of how Kia consistently pushes boundaries, across the board, in order to shine a light on new sources of inspiration.”

The “Open a World of Possibilities” campaign’s hero TVC follows a couple who escape the confines of their garage by pushing its walls to reveal a wide open, magical expanse that’s just waiting to be explored – a metaphor for how the EV9’s technology and bold design have been developed to liberate us from the mundane.

Post production house, Chemistry, masterfully aided the film’s breath-taking visuals, The garage’s architecture and movable walls were all physically built, pushed, and shot without the use of special effects, to show how overcoming boundaries is no easy feat. Post-production house Chemistry worked on the film’s breathtaking visual effects beyond the garage walls.

Renowned photographer David Daub created a series of images which tap into the newfound freedom that the EV9 delivers. The campaign was created in conjunction with media agency, Havas Media Networks.

The Kia EV9 campaign launches in markets throughout Europe in October on channels including digital media, TV, print, OOH and social media content.